Senior Director of Coca-Cola Freestyle Marketing

The Coca-Cola Company•Atlanta, GA

2d•$193,000 - $224,000•Hybrid

About The Position

The Coca-Cola Company is building a networked global organization across more than 200 countries, combining the power of scale, with deep knowledge to win locally. This role provides management for the strategy, development and execution of marketing activation programs for Coca-Cola Freestyle. This role partners with key internal and external stakeholders to maximize market activation, drives successful activation of programs and initiatives to achieve targeted value and growth objectives. We’re looking for an experienced leader who has a proven strategic marketing mind-set. About Coca-Cola Freestyle Coca-Cola Freestyle is a premium, innovative, and unique drink experience for consumers. Freestyle dispensers offer hundreds of drinks to choose from, delivering unrivaled choice and variety. Our mission is to drive shared value for Coca-Cola customers and the Coca-Cola System alike by delivering the world’s best dispensed beverage to consumers. Coca-Cola Freestyle offers a portfolio of turnkey & customizable dispenser marketing programs that provide customers an opportunity to promote unique, branded messages that can help drive their beverage business. Freestyle delivers significant value by: Driving innovation and strategic differentiation for the customer’s brand Integrating the Coca-Cola Freestyle dispenser into a customer’s business by highlighting special offers, promotions and brands that are most relevant to guests Driving traffic and beverage incidence rate

Requirements

Proven strategic marketing mind-set.
Brand Architecture
Brand Positioning
Channel Management
Competitor Analysis
Creative Briefs
Digital Media Strategy
Group Problem Solving
Local Advertising
Marketing Activation
Marketing Strategies
Media Planning
People Management
Shopper Marketing
Social Media Strategies
Sponsorships
SWOT Analysis
Team Management
Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Responsibilities

Set the marketing strategy vision balancing long-term and short-term actions to deliver on ambitious business goals.
Steward and champion Freestyle in new and exciting ways to ensure marketing plans are implemented, monitored, and evaluated in line with brand strategies.
Steward Coca-Cola Freestyle performance leveraging first and third-party data sources.
Help craft and tell the Why Freestyle story for internal, trade, and customer-facing audiences.
Partner with Marketing Team on dispenser and user experience innovation strategies in close collaboration with R&D and Engineering and Content Management teams.
Responsible for hiring and leading outside agencies focused on delivering high quality consumer experiences that drive trial and awareness, as well as brand love/loyalty in a different way that break the traditional molds.
Lead strategic partner with our Top 10 Foodservice customers.
Collaborate with Foodservice and On-premise organization to prioritize needs and deliver customer selling and activation resources to drive new outlet placements, same store sales growth, and operational efficiency.
Lead implementation of integrated marketing communications and support asset activation plans by coordinating internal and external functions.
Develop and communicate written briefs for use by agencies (ex. creative, advertising, packaging, consumer promotions, etc.) driving trial, increasing loyalty.
Partner with Marketing Team on creative activation work relevant to asset or market activation.
Owns annual marketing budget planning and allocation.