Senior Director, Merchandising & Editorial

PlayStation Global•San Mateo, CA

2d•$269,300 - $403,900•Hybrid

About The Position

The Senior Director, Merchandising & Editorial will lead the teams responsible for merchandising planning, merchandising, personalization, Store editorial, and conversion rate optimization for PlayStation Store. The role is responsible for showcasing the range of gameplay experiences available on PlayStation to players worldwide and advancing the Store’s growth strategy through relevant, engaging, and increasingly personalized storefronts. The leader will develop global merchandising, editorial, and personalization strategies that support commercial priorities while creating meaningful, player-centric experiences that improve discovery, engagement, conversion, incremental revenue, and lifetime value. The role will advance personalization across the Store using player insights, behavioral data, experimentation, and other signals. It will develop a cohesive omnichannel merchandising strategy across console, app, and web, contribute strategic insights to Store trading activities, and shape an editorial strategy grounded in player behavior, motivations, and growth opportunities. The Senior Director will work across SIE and with Product, Engineering, Data, Analytics, and other teams to integrate merchandising, editorial, and personalization across player touchpoints. The position also leads and develops high-performing multidisciplinary teams in a collaborative hybrid culture, establishes effective processes and tools, and builds partnerships across a complex global and matrixed organization. The role is based in San Mateo, California, with hybrid working.

Requirements

Extensive experience in digital-focused environments, with significant experience leading direct-to-consumer merchandising, editorial, digital commerce, or marketplace experiences.
At least 5 years of experience developing, leading, or significantly advancing personalization capabilities, ideally in gaming, a digital marketplace, e-commerce, or a large-scale content platform.
Demonstrated experience using personalization, recommendations, behavioral insights, segmentation, or targeted digital experiences to improve customer or player discovery, engagement, conversion, and growth.
Experience developing merchandising and editorial strategies that drive measurable customer engagement and commercial performance.
Strong understanding of how editorial curation, commercial merchandising, and data-driven personalization work together to create relevant customer experiences.
Experience delivering profitable growth through digital experiences and operating across multiple disciplines to drive performance.
Strong analytical orientation and experience using customer insights, experimentation, and performance data to inform strategies.
Experience understanding customer trends and behaviors and translating insights into personalized, targeted digital programs.
Experience managing multiple stakeholder groups within a complex global and matrixed organization and influencing effectively at all levels.
Proven leadership experience building, developing, and inspiring high-performing multidisciplinary teams.
High commercial instinct and ability to balance customer experience with commercial objectives.
Deep love and passion for games and understanding of player engagement motivations, including achievement, community, discovery, and escapism.
Demonstrated success in high-energy, fast-paced, and evolving environments.

Nice To Haves

Personalization experience within gaming, a digital marketplace, e-commerce, or a large-scale content platform.

Responsibilities

Partner with internal teams to develop global Store Merchandising, Editorial, and Personalization strategy, objectives, and tactics.
Translate the vision and strategy into clear OKRs and well-defined programs that deliver measurable business and player outcomes.
Lead the development, optimization, and performance of Merchandising & Editorial experiences in support of Store commercial targets.
Advance Store personalization capabilities using player behavior, preferences, segmentation, and other signals to improve relevance and game and content discovery.
Optimize merchandising and personalization activities to improve player engagement, conversion, incremental revenue, and lifetime value.
Develop an integrated approach to editorial curation and personalized discovery that balances player relevance with commercial priorities, launches, campaigns, and promotions.
Champion data-led experimentation and testing in partnership with Product, Engineering, Data, and Analytics teams.
Develop actionable insights and provide strategic inputs into ongoing Store trading activities.
Identify opportunities to enhance merchandising and discovery across console, app, and web and create a cohesive omnichannel experience.
Lead and inspire high-performing teams, fostering collaboration, creativity, experimentation, accountability, and data-led decision-making.
Maintain high standards in hiring, development, and retention; mentor and coach team members to support strong performance.
Build partnerships across direct and matrixed teams to enable effective strategy and execution in a complex global organization.
Improve team effectiveness and scalability through stronger processes, tools, and automation.