Editorial Director

athenahealth•Remote - NC, NC

3d•$144,000 - $246,000

About The Position

The Editorial Director owns athenahealth’s enterprise narrative, annual narrative arc, and strategic messaging. The role connects company strategy, brand strategy, product evolution, customer value, market dynamics, and key moments into a coherent editorial agenda. It leads the enterprise editorial function across strategic messaging, organic social, thought leadership, and owned-channel publishing, and helps define the company’s AEO/GEO strategy using signals from AI-powered search and answer engines to refine editorial priorities and messaging. The Director partners with teams across Marketing and the broader organization to align campaigns and activations with the annual narrative arc. The role serves as editor-in-chief of athenahealth.com and leads a newly established Editorial team with capabilities spanning strategic messaging, organic social, editorial and thought leadership, and AEO/GEO. It establishes editorial governance, standards, workflows, and quality expectations, while coaching and developing the team. The ideal candidate combines strategic thinking, strong business and healthcare technology fluency, exceptional editorial judgment, and the ability to build alignment in a complex organization, while also being ready to write, edit, and solve narrative problems directly. Brand & Communications is part of athenahealth’s Marketing organization and works to build the company’s market position, reputation, and executive credibility in support of growth. The team includes brand strategy, enterprise editorial and strategic messaging, research and thought leadership, executive communications, and integrated communications. The role requires a bachelor’s degree or equivalent practical experience and 10 or more years of relevant experience, including significant experience in health technology and/or healthcare. The listed base salary range is $144,000–$246,000. Depending on eligibility, total rewards may also include short- and long-term incentives such as an annual discretionary bonus, variable compensation, and equity plans.

Requirements

Bachelor’s degree or equivalent practical experience.
10 or more years of experience in corporate communications, journalism, brand strategy, or product marketing, including significant experience specifically in health tech and/or healthcare.
Demonstrated experience building an enterprise narrative and translating it into an annual editorial agenda or narrative arc, strategic messaging frameworks, and practical tools for organization-wide storytelling.
Experience translating complex product, technology, platform, or business strategies into clear narratives for multiple audiences.
Exceptional editorial judgment and writing skills, including the ability to identify a story’s central point, strengthen its argument, and uncover gaps.
Experience using audience research, market intelligence, customer insights, performance data, or other evidence to shape narrative strategy and evaluate effectiveness.
Familiarity with AI-enabled editorial tools, narrative measurement, AEO, GEO, and emerging approaches to understanding brand representation in AI-powered information environments.
Experience leading or overseeing organic social editorial strategy.
Proven ability to lead cross-functional work across marketing, communications, and other teams in a matrixed organization.
Experience building, leading, and developing a high-performing team.

Responsibilities

Own athenahealth’s enterprise narrative and annual narrative arc, aligning company strategy, brand strategy, product evolution, customer value, market dynamics, and key moments.
Partner with Portfolio Marketing to connect product vision, portfolio strategy, innovation, and launch priorities to the broader company story.
Build coherence across enterprise storytelling with Brand, Portfolio Marketing, Executive Communications, Internal Communications, campaign teams, and other stakeholders.
Lead strategic messaging and develop enterprise messaging frameworks for events, executive communications, campaigns, internal communications, owned channels, and other high-impact moments.
Identify opportunities to reinforce priority themes, proof points, and points of view across audiences and channels throughout the year.
Partner with Executive Communications to map enterprise storylines to executive voice and provide narrative frameworks and editorial counsel for leaders’ platforms and visibility plans.
Advise and review major campaigns, enterprise announcements, high-profile thought leadership, and other high-scrutiny communications.
Shape enterprise thought leadership priorities and identify where athenahealth can contribute a distinctive market point of view.
Partner with the Director of Industry Insights & Perspective on the enterprise research agenda, identifying where original research, proprietary data, customer evidence, and market insight can strengthen priority storylines.
Serve as editor-in-chief of athenahealth.com and set editorial direction and standards across owned publishing channels.
Lead organic social editorial strategy and partner with Brand and Communications, the Content and Creative Studio, and other stakeholders on planning and execution.
Help define athenahealth’s AEO/GEO strategy and lead its editorial execution through dedicated team capability.
Incorporate AEO/GEO performance and other audience and channel signals into a feedback loop to refine narrative priorities and messaging.
Lead the enterprise editorial calendar and governance model, including priorities, standards, intake, decision rights, reviews, and approval pathways.
Introduce responsible AI-enabled workflows for research, content development, reuse, quality control, and collaboration while protecting accuracy, originality, security, and brand integrity.
Lead the Editorial team by setting direction, priorities, operating standards, and quality expectations; coach and develop talent; and build the function’s capabilities.

Benefits

Health and financial benefits.
Commuter support.
Employee assistance programs.
Tuition assistance.
Employee resource groups.
Collaborative workspaces; some offices welcome dogs.
Flexible work arrangements and digital collaboration tools supporting work-life balance.
Company events including book clubs, external speakers, and hackathons.
Learning opportunities, an engaged team, and an inclusive work environment.
Depending on role eligibility, annual discretionary bonus, variable compensation, and equity plans.