Senior Director, Media & Growth

PayPal•Chicago, IL

1d•$218,000 - $323,950•Hybrid

About The Position

The Senior Director, Media & Growth is a newly created, highly strategic marketing role. This new leader will manage our global paid media strategy and drive measurable growth across our consumer and merchant businesses. This is a senior leadership role at the intersection of performance marketing, brand media, and data-driven customer acquisition — responsible for translating business objectives into integrated media plans that accelerate GNA, MAA, and TPV outcomes at scale. Reporting to the SVP of Marketing Operations, this leader will oversee a high-performing team and manage relationships with our agency partners, platform partners, and internal stakeholders across Marketing, Technology, and Finance.

Requirements

12+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Nice To Haves

Experience with paid search, paid social, display, video, streaming, out-of-home, and emerging platforms
Experience with Marketing Mix Modeling (MMM), multi-touch attribution, and incrementality testing
Experience managing media agency of record and key platform partners (Meta, Google, TikTok, Amazon, etc.)
Experience leading media contract negotiations, upfront commitments, and partnership agreements
Experience leading, developing, and inspiring a team of media and growth marketing professionals
Experience building a culture of accountability, analytical rigor, and creative ambition
Experience partnering across Marketing, Product, Analytics, MarTech, and Finance

Responsibilities

Develop and articulate a clear, compelling vision and strategy for the marketing function
Provide key inputs as an industry leader and expert in marketing
Inspire and lead the marketing team to achieve long-term success
Align marketing strategies with PayPal-wide strategy and operations
Drive innovation and continuous improvement in marketing practices
Collaborate with executive leadership to ensure the marketing function supports overall business goals
Develop and own the global paid media strategy across all channels — paid search, paid social, display, video, streaming, out-of-home, and emerging platforms
Build integrated media plans that connect brand awareness to performance outcomes, ensuring every dollar of investment is tied to a measurable business result
Lead the annual and quarterly media planning process in close partnership with Finance and Marketing leadership
Define channel investment priorities, audience strategies, and creative rotation frameworks across all markets
Own GNA (Gross New Accounts) and MAA (Monthly Active Accounts) growth targets driven by paid media investment
Develop and scale a full-funnel performance marketing approach — from upper-funnel demand generation to lower-funnel conversion and activation
Lead customer segmentation strategy to ensure media investment is targeted against the highest-value acquisition and re-engagement opportunities
Partner with CRM and Lifecycle teams to connect paid and owned channel strategies into a seamless customer journey
Leverage a best-in-class measurement framework — including Marketing Mix Modeling (MMM), multi-touch attribution, and incrementality testing — to accurately assess media ROI and guide investment decisions
Drive paid media instrumentation from current levels to industry-standard 60–80% enablement across partner platforms
Build and maintain executive-level reporting on media performance, MROI, and contribution to business KPIs
Champion a test-and-learn culture across the media organization, using data to continuously optimize channel mix and creative performance
Serve as the primary executive point of contact for our media agency of record and key platform partners (Meta, Google, TikTok, Amazon, etc.)
Hold agency partners accountable to performance, innovation, and ways of working standards
Lead media contract negotiations, upfront commitments, and partnership agreements in collaboration with Procurement and Legal
Lead, develop, and inspire a team of media and growth marketing professionals across the US and international markets
Build a culture of accountability, analytical rigor, and creative ambition within the media organization
Partner across Marketing, Product, Analytics, MarTech, and Finance to ensure the media function operates as a connected, integrated part of the broader business
Serve as a cultural carrier and positive energy force within the organization, building a team that is ambitious, collaborative, creatively bold, and enthusiastic about the opportunity ahead