Senior Director, Measurement Solutions

Ovative Group•Minneapolis, MN

3d•Hybrid

About The Position

Ovative’s company vision is to “Transform the measure of marketing success,” and the Measurement team is a critical driver of our differentiation and success. The Measurement team is responsible for turning data into action for our clients. We help simplify the complexities of marketing measurement and give our clients the confidence to make decisions that drive real impact for their business. In this role, you’ll own measurement strategy, execution, and staffing across a broad, complex portfolio spanning multiple client engagements and team leaders. You’ll manage Directors and/or Managers responsible for developing measurement strategies, managing data processes, implementing MMM and MTA solutions, leading testing & experimentation, generating standard and ad hoc reporting, and performing analyses that lead to insight and action. You’ll also own staffing decisions within your portfolio — allocating team members across clients, flagging capacity gaps, and making build/reassign calls as client needs evolve. Your organization will leverage a mix of Ovative’s proprietary tech through our EMRge solution, as well as best-in-class 3rd party tools and solutions to meet client needs. You’ll partner closely with internal Data Science, Client Services, Media Activation, and Product teams, and you’ll interact directly with key client stakeholders, ranging from C-level executives to functional operators across media, finance, and analytics functions. This role has the opportunity to drive significant value for Ovative and our clients. You’ll be at the forefront of a rapidly evolving industry, facing challenging problems, and surrounded by a world-class team. If you thrive in a fast-paced environment that requires innovative and structured thinking and problem-solving, this role will be a great fit.

Requirements

10+ years of experience working with clients (internal or external)
5+ years of experience managing managers or team leaders, not just individual contributors
Experience within the marketing industry (digital marketing preferred)
Experience working with MMM/MTA marketing models
Experience designing and reading media tests & experiments
Experience managing large data sets and summarizing them in useful reporting views
Excellent communicator and collaborator across multiple stakeholders and partners
Experience communicating and partnering with executive leaders (Directors, VPs, CMOs, CFOs, etc.)
Must be able to thrive in ambiguous situations
Action-oriented, with a self-driven hunger to take immediate action and make decisions quickly

Nice To Haves

experience working with web analytics data, such as digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc.)
able to connect complex marketing data and situations into tangible actions that progress initiatives forward

Responsibilities

Lead, manage, and develop multiple teams of high-performing marketing measurement experts across a broad portfolio
Manage and develop Directors and/or Managers, supporting career growth and individual success (estimate 3–5 leaders will be direct reports to this role)
Own staffing and resourcing decisions within your portfolio — allocating team members across clients, flagging capacity gaps, and making build/reassign calls as client needs evolve
Partner with other Measurement leaders to drive the direction, vision, roadmap, and execution of the Measurement team strategy
Define and drive strategy across team structure, roles, development, and clients
Work across internal Ovative teams to remove roadblocks, identify new solutions, and find ways to achieve Ovative goals together
Lead efforts to grow and evolve our measurement skills, knowledge, toolset, product offerings, and culture
Work with leadership (client and internal) to review services, identify areas for improvement, and adjust strategies and scope
Serve as the senior measurement leader during crucial client moments, guiding the team and client to successful outcomes
Own business development strategy for your portfolio — leading messaging and prospect conversations, and mentoring others in liaising with prospective clients to refine scopes of work
Address complex, open-ended analytics requests in a structured manner (often by working with your teams and other Ovative partners or clients)
Identify and focus on what matters most to move the client’s business forward
Lead efforts to grow and evolve our consulting & advisory skills to drive project-based expansions with new and existing clients
Develop a deep understanding of marketing measurement technology and how it impacts data, analytics, and clients’ businesses
Connect client data and business trends into a compelling story for clients and other partners, providing clarity and helping leaders understand the business
Connect the measurement work Ovative does to clients’ business models, goals, and challenges
Serve as a core member of the extended Leadership Team at Ovative — participating in monthly leadership forums focused on team, business, client, and strategic initiatives, and regularly interacting with the founder and CEO on efforts to strengthen and grow Ovative
Own a strategic internal initiative across Ovative, bringing subject matter expertise and structured problem-solving to build a foundation for growth
Partner with peer Sr. Directors on org-wide initiatives that span multiple teams and practice areas
Support Ovative’s own strategy development and strategic planning process, along with the Measurement team’s strategy

Benefits

Transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day