Senior Director, Marketing

Warner Music•Los Angeles, CA

5d•Onsite

About The Position

Warner Records is looking for a visionary, data-driven Senior Director of Marketing. This is a high-impact role designed to bring cutting edge marketing ideas to some of the most iconic artists at Warner Records. You will be responsible for architecting marketing and strategy for album and on-roster catalog releases for Warner Records artists.

Requirements

10+ years of music marketing experience at a Record Label or management company
You have successfully led campaigns that resulted in measurable growth (e.g., Chart positions, RIAA certifications, or significant streaming milestones)
Expert-level understanding of the DSP landscape (Spotify, Apple Music, etc.) and social ecosystems (TikTok, Instagram, Discord)
Exceptional presentation skills; you can sell a vision to an artist and a boardroom alike
Outside of the box marketing thinking, not doing the tried and true but finding new ways to connect to fans, drive streams and sales of Warner Records music
Experience in international campaign coordination
Excellent executive presence with the ability to pitch strategy directly to A-list talent and their managers

Nice To Haves

Great problem solving skills
A passion for music and the ability to market it
Outside the box thinking and new ways to bring fans into the inner circle to drive engagement
Experience with packaging, production and product development
Photoshop/Illustrator experience
Experience and deep knowledge of social and streaming analytics
Strong knowledge of catalog marketing for music

Responsibilities

Develop marketing strategy across all phases of artist + campaign development that position our artists as global stars, differentiate them in the marketplace, ensure a unified story / creative across all consumer touch points and leads to commercial success
Oversee the development and execution of innovative marketing campaigns for iconic rock and pop music artists at Warner Records
Align traditional label marketing campaigns (social, PR, radio) with robust D2C initiatives to ensure a seamless fan journey
Identify and execute high-margin revenue opportunities beyond streaming, including limited-edition physical media, exclusive merchandise, and digital collectibles.
Manage marketing budgets across your roster of artists
Leverage data to identify "super-fan" segments and tailor marketing efforts toward high-value audiences
Create an overall Marketing vision for the artist to be shared across the company, starting from signing and updating with each launch
Work with production and A&R oversee all product creation and development
Lead Campaign Development and collaborate with all departments to develop innovative, fully integrated marketing campaigns that drive cultural relevance, audience growth, and commercial success
Drive revenue by working with A&R / Commerce to develop music streaming and physical product ideas that generate incremental revenue and drive fandom