Senior Director, Marketing - Repinatrabit PKU

Otsuka Pharmaceutical Co., Ltd. • Princeton, TX

1d • $230,720 - $345,000 • Onsite

About The Position

We are looking for a passionate marketing professional to bring their launch and rare disease skills to a complex and difficult to treat category so we can do everything in our power to live up to our mission of defying limitations so that others can too. This highly visible position has been designed for a senior marketing professional who will be responsible of overseeing all pre and post launch brand strategies and initiatives as well as leading the US cross functional launch team. This role reports directly to the head of the rare disease business unit. If you have a passion for marketing and for dreaming of what is possible, to create meaningful impact for patients, caregivers, HCPs and other critical players in the rare disease arena, we would like to talk to you about this opportunity.

Requirements

• Extensive knowledge of commercial compliance and all laws and regulations that govern promotional and non-promotional activities.
• 10+ years of marketing experience/knowledge of Rare Disease brand launch, PKU/ inborne errors of metabolism.
• Proven ability to lead and influence highly matrixed cross-functional teams, driving alignment and decision-making.
• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred
• Proven experience leading a pharmaceutical product launch, preferably in rare disease
• Experience in both HCP and consumer marketing, with the ability to develop integrated brand strategies
• Omnichannel marketing expertise, including digital engagement, NPP, and field force integration
• Strong cross-functional collaboration skills, with experience partnering across market access, medical affairs, and sales teams
• Financial acumen, with experience managing P&L, budgeting, and ROI analysis
• Excellent leadership and team development skills, with a track record of building and managing high-performing teams
• Strong analytical and strategic thinking skills, with the ability to leverage data and insights to refine execution
• Experience working in a matrixed environment, managing multiple priorities and aligning teams to achieve commercial success
• Current US work authorization required.
• Ability to travel domestically and internationally.
• Up to 30-50% travel is required, based upon business needs.

Nice To Haves

• Experience in market access, sales, and/or commercial operations highly preferred

Responsibilities

• Lead the commercial launch strategy for repinatrabit, ensuring successful brand positioning, HCP engagement, and market activation. Ensure alignment of all cross-functional plans to overall brand strategy.
• Define brand vision, strategic imperatives, and long-term commercial roadmap based on customer insights, market dynamics and competitive intelligence. Continuously refine strategy to maximize launch success and sustained brand growth.
• Lead enterprise launch readiness by establishing governance, aligning cross-functional workstreams, and ensuring organizational preparedness across people, processes, systems, and customer engagement. Proactively identify risks and remove barriers to deliver a successful launch.
• Develop and oversee HCP engagement strategies, including non-personal promotion (NPP), speaker programs, congresses, and KOL partnerships.
• Drive consumer engagement initiatives, ensuring effective education and activation efforts that align with market needs and patient journeys.
• Lead omnichannel marketing efforts and personalized engagement content, including but not limited to decision engine and orchestration, integrating digital, personal, and non-personal promotional approaches to maximize reach and engagement.
• Establish customer segmentation, targeting, and engagement strategies informed by market research, analytics, and field insights. Translate customer needs into actionable marketing strategies that drive awareness, adoption, and positively impact brand performance.
• Build on a collaborative environment that is conducive to intentional development, success and supports individuals as well as teams to achieve their full potential and maximize their contribution to deliver the Otsuka mission. Develop organizational capabilities to support successful launch and long-term growth. Provide coaching and access to mentoring and developmental mechanisms to build confidence and courage. Attract, manage, coach, develop and retain a talented Marketing team to effectively achieve the mission and stated objectives.

Benefits

• Comprehensive medical, dental, vision, prescription drug coverage
• company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance
• tuition reimbursement
• student loan assistance
• a generous 401(k) match
• flexible time off
• paid holidays
• paid leave programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior