Senior Director Marketing

LGC Group•Milford, MA

12h•Remote

About The Position

We are seeking an experienced and strategic marketing leader to drive the overall marketing vision, positioning, and execution of our business. This is a senior leadership role for a broad marketing generalist rather than a specialist in a single discipline. The successful candidate will be responsible for developing and executing integrated marketing strategies across product marketing, go-to-market activities, customer communication, corporate messaging, digital channels, and web presence. The role requires a strong balance of strategic thinking and hands-on execution, working closely with scientific-, business development-, and executive leadership teams.

Requirements

Master's degree in Marketing, Business Administration, Life Sciences, Communications, or a related field.
Significant experience in senior marketing leadership roles.
Proven success in developing and executing integrated marketing and go-to-market strategies.
Broad marketing expertise across branding, communications, digital marketing, product marketing, and customer engagement.
Strong strategic thinking combined with a hands-on, execution-oriented mindset.
Excellent communication and stakeholder management skills.

Nice To Haves

Experience in life sciences, biotechnology, healthcare, diagnostics, or a related industry is highly desirable.

Responsibilities

Define and lead go-to-market strategies for our product & service portfolio such as CRO, CDMO and overall oligo, and further business initiatives.
Partner with the Business Development team to ensure successful market penetration and development.
Develop value propositions, messaging frameworks, and competitive positioning.
Develop and execute the company's overall marketing strategy aligned with business objectives.
Act as a strategic partner to senior leadership on market positioning, brand development, and growth opportunities.
Lead and coordinate marketing activities across multiple channels and stakeholder groups.
Establish marketing priorities, budgets, KPIs, and performance metrics.
Communicate and translate complex scientific, technical, and business topics into compelling customer-focused messaging.
Conduct market, customer, and competitor analyses to identify opportunities and risks.
Oversee the company's website strategy, content, and user experience.
Drive digital marketing initiatives, including SEO, content marketing, email campaigns, and social media.
Ensure that digital channels effectively support lead generation, customer engagement, and brand visibility.
Continuously optimize web performance.
Collaborate closely with Business Development and Program Management (CRO & CDMO) as well as Scientific- and Leadership teams.
Serve as a central marketing partner across the organization.
Manage external agencies, consultants, and marketing vendors as required.