Senior Director, Marketing Insights & Analytics

Visa•San Francisco, CA

1d•$210,900 - $369,000•Hybrid

About The Position

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world. Progress starts with you. The Senior Director, Marketing Insights & Analytics will be a key driver of actionable consumer and industry research, supporting both Visa’s North America marketing and Visa client marketing services. This leader will deliver insights and analytics that guide marketing leaders in the development of consumer, B2B, and client campaigns. The role is responsible for creative testing, campaign analysis, and performance measurement to ensure marketing efforts are optimized for engagement and outcomes. The Senior Director will partner closely with cross-functional teams and report directly to the SVP, CMO for North America. Key Outcomes (First 12–18 Months): Deliver integrated insights and analytics frameworks that inform marketing strategy, campaign development, and optimization across consumer, B2B, and client segments. Institutionalize creative testing and measurement processes to maximize campaign effectiveness and audience engagement. Provide actionable recommendations based on campaign analysis, ensuring marketing investments drive measurable business outcomes. Build strong partnerships with internal stakeholders and Visa clients to support joint marketing initiatives with robust insights and analytics.

Requirements

12 or more years of work experience with a Bachelor’s Degree
at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD)
a minimum of 5 years of work experience with a PhD

Nice To Haves

15 or more years of experience with a Bachelor’s Degree
12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD)
PhD with 9+ years of experience

Responsibilities

Lead the development and execution of consumer, industry, and competitive research to inform marketing strategy and campaign planning.
Design and implement measurement frameworks for campaign effectiveness (reach, resonance, response, ROI) across channels and programs.
Oversee creative testing methodologies to identify and scale high-performing creative assets.
Analyze campaign performance and provide actionable insights to marketing leaders and Visa clients.
Develop executive-ready reporting and storytelling to enable data-driven decision-making.
Support Visa Marketing Services teams with insights and analytics to guide client campaign and media development and optimization.
Collaborate with NA marketing VPs across Consumer, B2B, and Marketing Services to ensure insights are integrated into broader marketing strategies.
Partner with global analytics, data science, and MarTech teams to leverage advanced tools and technologies for insights generation.
Mentor and develop a high-performing team of insights and analytics professionals.
Foster a culture of innovation, inclusivity, and continuous improvement.
Champion best practices in marketing analytics and creative testing across the organization.