Associate Director, Marketing Analytics & Insights

Johnson & Johnson Innovative Medicine•Horsham, PA

5d•Hybrid

About The Position

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com. As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Marketing Insights & Analytics Job Category: Professional All Job Posting Locations: Horsham, Pennsylvania, United States of America Job Description: Johnson & Johnson is recruiting for an Associate Director, Marketing Analytics & Insights in Horsham, PA. About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine Purpose: The Associate Director, Marketing Analytics, will leverage in-depth expertise in content performance measurement and marketing analytics to support major brands across the J&J Innovative Medicine. This individual will collaborate closely with the Strategic Insights and Analytics team and Brand leaders to develop and implement a comprehensive content analytics framework. The role will focus on identifying and tracking key leading and lagging metrics, enabling data-driven decisions, providing actionable insights on the effectiveness of content and channel strategies, and optimizing investments throughout the customer and patient journey. The Associate Director will report to the Director, Customer Engagement & Media Measurement. This leader will also work closely to the AI Product team to leverage AI capabilities to direct faster insight generation and business decision making.

Requirements

Education: B.S. required; MS/MBA/PhD preferred.
Required: 8+ years of marketing or media experience in a professional setting
Expertise in creative measurement, designing frameworks to assess message, format, and asset effectiveness beyond channel metrics

Nice To Haves

Skilled in omnichannel analytics, connecting paid, owned, and CRM performance for a holistic view
Insightful and action-oriented, recommending and implementing improvements based on data
Strong data storytelling abilities with executive-level communication and visuals
Collaborative approach, aligning stakeholders across Brand, Media, Omnichannel, Legal/Regulatory, and agencies
Proficient with media and digital performance data, creative metadata, measurement platforms, tagging/taxonomy, and content technologies (Adobe, Veeva, Figma)
Broad pharmaceutical industry knowledge, especially healthcare claims data for marketing optimization
Experience with creative measurement, market research, media analytics, HCP data, and digital media
Skilled in data-driven media planning and buying
Proficient in Marketing Mix Modeling, econometric techniques, and Analytics/Martech/BI software
Strong financial and business acumen, strategic thinking, conflict management, interpersonal skills, change management, delegation, talent coaching, negotiation, and influence
Ability to translate insights into actionable executive recommendations
Experience partnering with agencies, tech firms, and consultants in advertising and martech
Proven collaborative skills across teams; adept at working in matrixed environments
Excellent communication, able to convey complex ideas to diverse groups
Creative, innovative problem solver leveraging data-driven insights
Executive presence, effective influencer, and driver of alignment across all organizational levels
Capable of leading cross-functional projects, identifying risks, and enabling team success
Superior writing, presentation, and influencing capabilities
Demonstrated ability to thrive under pressure and meet deadlines
Strong organizational and leadership skills, driving on-time and accurate execution from teams
Required Skills: Preferred Skills: Advanced Analytics, Analytical Reasoning, Big Data Management, Brand Positioning Strategy, Business Alignment, Business Data Analysis, Competitive Landscape Analysis, Customer Analytics, Customer Intelligence, Data Analysis, Execution Focus, Financial Analysis, Industry Analysis, Innovation, Marketing Insights, Market Knowledge, Organizing, Performance Measurement, Strategic Thinking, Technical Credibility

Responsibilities

Establish approach to content measurement inclusive of defining data collection, vendor sourcing (if required) and joining leading/lagging metrics
Own measurement approach for key launches and campaigns (HCP and DTC), including hypotheses, KPIs, and success criteria.
Evaluate asset performance by message, format, and channel; identify drivers of performance and optimization opportunities.
Assess creative effectiveness across audience segments and journeys (e.g., disease state, treatment stage, specialty, micro-segments).
Integrate signals across paid media, owned properties, CRM, and campaign platforms to provide a holistic creative view.
Apply attribution, experimentation, and advanced analytics to link creative and messaging to downstream outcomes.
Inform creative rotation, personalization rules, and audience targeting with Media/Omnichannel partners.
Embed framework within operational and strategic discussions at all levels of the business as standard method to understand and evaluate performance and use the insights to make business decisions to optimize execution.
Be a strategic thought partner to Brand, Marketing, and Omnichannel leaders on creative effectiveness strategy.
Guide agencies and vendors on measurement best practices, tagging/taxonomy needs, and reporting expectations.
Work closely with media agencies and appropriate external partners to develop, deliver, and enhance recurring reporting dashboards and performance scorecards.
Align organizations to new standard owned by J&J.
Deliver clear, compelling narratives to senior stakeholders—what happened, why, and what we should do next.
Act as a key advocate for data integrity proactively identifying and solutioning data issues and gaps.
Partner with media agencies, AOR, and internal data management teams to ensure accurate, timely, and complete data flows for reporting and analytics.
This role is based in Horsham, PA and may require travel up to 10%