Senior Director, Marketing & Communications

Fors Marsh

1d • $165,000 - $185,000 • Hybrid

About The Position

This is a leadership position within a mission-driven practice focused on cultivating strong public institutions and strengthening community resilience. You will lead client delivery, portfolio growth, and market expansion across integrated marketing and communications engagements supporting public service recruitment, public and consumer safety, and disaster resilience initiatives. We are seeking a strategic leader who can cultivate enduring client relationships, lead high-performing teams, and drive operational excellence while expanding the practice’s impact and market presence. The ideal candidate brings expertise in integrated marketing and communications, including behavior change, digital, and full-funnel marketing strategy and execution, along with experience growing business across federal, state, local, and nonprofit markets. This role requires a leader who can advise executive clients, oversee portfolios, and lead communications efforts that influence behavior, build trust, and engage diverse audiences across complex mission environments.

Requirements

• 12 or more years of experience in integrated marketing and communications, including at least 3 years in a leadership role supporting public-sector or mission-driven clients
• Bachelor’s degree in marketing, communications, business, public policy, or a related field
• Experience leading integrated marketing and communications initiatives spanning research, planning and strategy, creative and content development, omnichannel execution, and performance measurement and optimization
• Demonstrated experience overseeing complex portfolios, projects, or contracts, including financial, operational, staffing, and quality management
• Proven track record of leading business development activities, including client engagement, capture, proposals, strategic pursuits, and account growth
• Recognized industry influencer with established relationships and market credibility
• Demonstrated success expanding market share, growing strategic accounts, and shaping long-term client partnerships
• Experience using AI and emerging digital technologies to enhance communications strategy and effectiveness, increase operational scale and efficiency, or streamline and improve business development efforts
• Demonstrated ability to lead, mentor, and develop high-performing multidisciplinary teams
• Executive presence with strategic, thoughtful, and compelling communication style that inspires clients, partners, and teams to act

Nice To Haves

• Master’s degree in marketing, communications, business, public policy, or a related field
• Located in the Washington, D.C. metro area
• Experience supporting clients in disaster preparedness and recovery, public safety, consumer protection, or public service recruiting

Responsibilities

• Lead one or more client portfolios, serving as a trusted advisor while ensuring high-quality delivery, long-term relationship health, and sustainable growth
• Monitor client satisfaction and proactively address risks, challenges, and opportunities across engagements
• Build and strengthen client relationships that support account expansion, market positioning, and future opportunities
• Translate industry and client trends into actionable strategies, operational and capability improvements, and innovative approaches that support delivery and growth in the portfolio
• Oversee project and contract execution across the portfolios, ensuring delivery aligns with scope, schedule, budget, staffing, and quality expectations
• Manage portfolio financial performance, utilization, resource allocation, and operational metrics
• Ensure operational excellence through strong project management, quality management, and continuous process improvement practices
• Drive accountability across teams while fostering a culture of collaboration, mission focus, and innovation
• Lead business development strategy and execution for one or more portfolios, including client engagement, capture, proposals, and pitches
• Shape pipeline and account growth strategies aligned with practice priorities, market trends, and long-term positioning goals
• Partner with growth and account teams to identify strategic opportunities, partnerships, and competitive positioning approaches
• Leverage existing relationships, market insight, and subject matter expertise to identify, shape, and advance new business opportunities and solutions
• Contribute to thought leadership and external visibility through client engagement, conference participation, authored insights, and market presence
• Provide strategic leadership across integrated marketing and communications engagements that bring together research, planning and strategy, creative and content development, omnichannel execution, and performance measurement and optimization
• Lead and advise teams on modern marketing strategies that move target audiences through the full funnel through personalized creative execution optimized across paid, earned, shared, and owned media
• Guide integrated campaign planning and execution across multidisciplinary teams of account management, digital, media, outreach and engagement, creative, content management, research, and analytics experts
• Apply audience insights and market intelligence to fuel innovation and amplify mission impact
• Help clients navigate evolving communications environments, audience behaviors, and emerging marketing technologies
• Develop and lead high-performing client-facing teams
• Provide mentorship, coaching, and professional development opportunities to team members while cultivating future leaders
• Foster a culture of collaboration, accountability, innovation, and continuous learning across multidisciplinary teams
• Support hiring, team development, succession planning, and capability-building efforts aligned with organizational growth priorities
• Champion employee engagement, morale, and professional growth across teams and portfolios

Benefits

• Top-tier health, dental, vision, and long and short-term disability coverage all covered at 100% for employee coverage.
• A floating holiday bank so you can celebrate the days you value.
• Generous matching retirement contributions and no vesting period starting the third month of employment.
• Dedicated training and development budgets to expand your expertise and grow your skillset.
• You can volunteer your way with paid time off.
• You can participate in Fors Marsh staff-led affinity groups.
• Our employees receive product and service discounts through the certified B Corp network.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior