Senior Director, Lifecycle & CRM

ShipSticks • Greenwood Village, CO

6d

About The Position

The Sr. Director, Lifecycle & CRM owns the customer relationship starting with the first shipment — retention, lifetime value, cross-sell, and loyalty across the entire Ship&Play portfolio. This is an uplevel of the existing Lifecycle & CRM function: the scope expands from single-brand lifecycle execution to a portfolio-wide retention and cross-sell strategy, with a direct report executing day-to-day campaigns and a dotted-line partnership with Growth Intelligence for data and attribution. This role is central to both of Ship&Play's growth engines — deepening the B2B2C relationship loop and building the repeat-customer backbone of the direct B2C engine.

Requirements

• 7+ years in lifecycle marketing/CRM, with at least 2+ years managing a team.
• Experience owning retention and LTV outcomes across a multi-brand or multi-segment portfolio.
• Strong command of segmentation, loyalty program design, and CRM/ESP platforms.
• Comfortable partnering cross-functionally with data, creative, and MarTech stakeholders to drive a shared retention agenda.

Nice To Haves

• Braze CRM experience preferred.

Responsibilities

• Set lifecycle and CRM strategy across the full brand portfolio: segmentation approach, campaign roadmap, and messaging cadence.
• Own retention and lifetime value performance, and the design of loyalty mechanics that lock in long-term behavior.
• Lead cross-sell strategy connecting ShipSticks golfers, ShipCamps families, and ShipSkis travelers into lifetime Ship&Play customers.
• Direct the Lifecycle & CRM Manager's day-to-day campaign execution, providing strategic briefs, segmentation direction, and QA standards.
• Partner with MarTech & AI Enablement on CRM/ESP platform strategy, testing infrastructure, and the shift to multi-touch attribution.
• Partner with Brand & Creative on lifecycle/CRM creative standards and campaign briefs.
• Maintain a dotted-line partnership with Growth Intelligence to ground lifecycle strategy in retention and LTV data.
• Report on retention, LTV, repeat purchase, cross-sell, and loyalty program performance to the VP, Growth Marketing.
• Represent the lifecycle/retention perspective in portfolio-wide growth planning alongside Paid, Organic, and MarTech leads.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed