Senior Director, Leadership & Annual Giving - Cal State Long Beach
About The Position
Cal State Long Beach is seeking a creative, strategy-minded fundraising leader to reimagine annual giving and donor engagement. This role focuses on building meaningful, long-term relationships with alumni and supporters by utilizing segmentation, storytelling, digital engagement, and innovative strategies. It's an opportunity to build, experiment, and shape the future of philanthropy at a large university within the CSU system. The Senior Director will provide strategic leadership for integrated annual and leadership giving initiatives, oversee multi-channel campaigns, and develop strategies to advance donors into leadership and major gift engagement. This position requires partnering with advancement leadership, alumni engagement, colleges, and campus partners to implement data-informed fundraising approaches and support the growth of leadership-level philanthropy.
Requirements
- Bachelor’s degree from an accredited college or university or equivalent experience.
- Minimum of seven years of related professional fundraising or advancement experience, preferably in higher education.
- Experience supervising professional staff.
- Strong knowledge of annual giving strategies, donor lifecycle management, segmentation, and moves management principles.
- Experience developing and executing integrated multi-channel fundraising campaigns.
- Strong written, verbal, and interpersonal communication skills.
- Excellent organizational and project management skills with the ability to manage multiple priorities simultaneously.
- Demonstrated ability to build collaborative relationships across diverse stakeholders.
- Valid driver’s license required.
Nice To Haves
- Experience working within higher education advancement or a similarly complex organization.
- Experience using fundraising analytics, CRM systems, and donor engagement platforms.
- Knowledge of digital fundraising trends, crowdfunding, and giving day strategies.
Responsibilities
- Develop and execute integrated, multi-channel annual giving campaigns including direct mail, email, digital outreach, social media, crowdfunding, personalized donor engagement strategies, and other innovative fundraising campaigns.
- Develop segmentation and donor engagement strategies focused on acquisition, retention, reactivation, and donor upgrades.
- Track campaign performance, evaluate ROI, and implement improvements to increase donor participation and long-term engagement.
- Collaborate with communications and campus partners to create compelling donor-centered messaging and fundraising content.
- Develop and oversee strategies to cultivate, solicit, and steward leadership-level donors.
- Implement moves management strategies that advance annual donors into leadership and major giving pipelines.
- Coordinate donor transitions and prospect strategies with major gift officers and development colleagues.
- Develop leadership giving societies, stewardship initiatives, and donor recognition programs to encourage philanthropic growth.
- Partner with advancement leadership, colleges, and campus stakeholders to align fundraising priorities and engagement strategies.
- Oversee program budgets, vendor relationships, and operational effectiveness.
- Provide leadership, coaching, and professional development support to assigned staff.
- Monitor donor lifecycle trends and implement continuous improvement strategies to maximize donor engagement and progression.
Benefits
- Comprehensive benefits package typically worth 30-35% of your base salary
- Tuition waiver: up to 2 courses, or 6 units, per semester for employee, spouse, registered domestic partner or eligible dependent child for any of the 23 campuses.
- Jury duty: The CSU will continue an employee’s salary while they are on jury duty, regardless of length of jury service.
- CalPERS Retirement Plan: CalPERS is a defined benefit retirement pension plan.
- Lifetime medical benefits for you, your spouse, or registered domestic partner.
- 403(b) Supplemental Retirement Plan (Similar to a 401k plan)
- Two vacation days (16 hours) per month.
- Access to athletic and gym facilities on campus
- Pre-tax commuter benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
