Senior Director, Launch Excellence

Pfizer • New York City, NY

4d • Hybrid

About The Position

This role is within Global Commercial Strategy (GCS) and focuses on serving as a strategic partner and honest broker to launch teams and senior leaders. The position contributes to brand launch strategies, diagnoses critical launch plan opportunities and risks, and acts as an expert partner to elevate launch excellence. Pfizer's Enterprise Launch Approach (ELA) standardizes the pathway and tools for Launch Teams to develop Integrated Launch Plans. This role catalyzes the future of marketing excellence at Pfizer for launch assets, incorporating new technological and agency capabilities, applying new standards of launch excellence, and helping brands assess and address critical performance blockers and opportunities. Success involves providing bold strategic direction for launch planning and marketing excellence, demonstrating improvements in launch plan quality and rigor, and accelerating the development of new launch planning and marketing capabilities.

Requirements

• Bachelor's degree
• 12+ years of experience in marketing across a number of categories/ industries
• Successful track record of creating and executing marketing strategies in major markets and as part of global marketing team(s), with accountability for decisions and business outcomes; clear experiences with launch brands is essential
• Strong subject matter expertise in the core fundamentals of strategic marketing, i.e. Brand Positioning, Creative Development, Launch Execution, and Measurement
• Strong analytical prowess to conduct root cause analyses to diagnoses and prioritize the right problem/solution
• Track record of demonstrating courage and confidence in speaking up
• Track record of working collaboratively across functions and geographies
• Executive presence and demonstrated ability to effectively partner with, and influence, senior leaders and colleagues at all levels of the organization
• Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
• Strong writing, presentation and influencing skills
• Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines
• Strong project and time management and organizational skills
• Discretion and trustworthiness in dealing with confidential information
• Ability to manage and coach peers and agile teams
• Role model for PFE Values (Courage, Excellence, Equity, Joy)
• Role requires flexibility to work with US time-zone on regular basis
• Must have permanent work authorization in the United States.

Nice To Haves

• Advanced degree
• Marketing management experience
• Launch experiences across multiple therapeutic areas of key focus for Pfizer
• Broad knowledge of Life Sciences and healthcare ecosystems
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, active listening and objectivity to evolve ones thinking when needed, contribute to the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

• Partner with and provide hands-on guidance and contributions to global launch asset teams from T-36 (3-yrs from launch) to T+12 (1yr post launch).
• Provide teams the benefits of your launch expertise and insights to inform launch strategies.
• Leverage best practices from other launch teams, and represent Senior Leader expectations to inform and elevate launch strategies.
• Instil a focus on the key strategic components of brand building, known as the Launch Stage Gates (LSGs): Launch Typing, Brand Positioning, Market Development Plans, Integrated Launch Plans.
• Provide qualitative and quantitative objective perspectives on LSGs throughout the 3-year launch planning period, evaluating strategic, operational, and resource readiness against the Pfizer marketing excellence standards; provide an honest and objective review to Enterprise Senior Leadership to inform progress and changes.
• Serve as the conduit of the CMO to your group of launch assets, liaising between brand teams and the CMO.
• Partner with prioritized GLocal leaders and teams to troubleshoot critical launch plan and marketing performance gaps, leveraging your own subject matter expertise with marketing excellence frameworks.
• Support BUs/ brand teams to implement new marketing model to strengthen launch plans and elevate marketing capabilities with the new Publicis data engine and IPG Creative agency model.
• Act as a key enabler in building a strong culture and driving the CMOs excellence agenda.
• Be a strong collaborator, active listener, agile learner, and helpful partner to brand teams to jointly elevate launch strategy excellence.

Benefits

• 401(k) plan with Pfizer Matching Contributions
• additional Pfizer Retirement Savings Contribution
• paid vacation
• holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage
• Relocation assistance may be available

What This Job Offers

• Job Type: Full-time
• Career Level: Senior