Senior Director, Insurance Marketing

CIBC • Toronto, ON

8d • Hybrid

About The Position

The Senior Director, Insurance Marketing is an Integrated Marketing leader responsible for the end-to-end ownership of marketing for CIBC’s Insurance portfolio, including Travel, Creditor, Home & Auto, and Life. This role focuses on driving topline growth by leading the strategy, execution, and continuous optimization of marketing initiatives to maximize brand awareness, consideration, and client acquisition. As a seasoned leader and subject matter expert, the Senior Director is accountable for all aspects of integrated marketing, including brand/product positioning, creative development, media strategy planning & execution, performance marketing, reporting, direct-to-client communications, and budget management. The position requires driving brand awareness and new account acquisition, as well as engagement activities, through strong partnerships, relationship management, and strategic alignment across teams. A core focus is leveraging data and analytics to inform decision-making and optimize marketing programs for maximum impact and ROI. The ideal candidate is comfortable operating in a start-up mode, thrives in a test-and-learn environment, embraces experimentation and iteration, and maintains composure and perspective.

Requirements

• Minimum of 3 years of insurance industry experience (across any insurance segment, including broker/agent model).
• 15+ years of experience in Integrated Marketing, Performance Marketing, Brand Marketing, and direct-to-consumer marketing.
• 5+ years in a leadership role within insurance, financial services, or other regulated industries.
• Ability to leverage data and analytics to drive marketing optimization and decision-making.
• Comfortable working in a start-up mode and thriving in a test-and-learn environment, adapting quickly to change and maintaining perspective without overreacting to small things.
• Client-first approach, engaging with purpose to find the right solutions and going the extra mile.
• Goal-oriented, motivated by accomplishing goals and delivering best to make a difference.
• Motivated by collective success, valuing teamwork and an inclusive team.
• Ability to influence outcomes through relationships and networks, inspiring outcomes by sharing expertise.
• Alignment with values: trust, teamwork, and accountability.

Responsibilities

• Lead the development, execution, and continuous optimization of integrated marketing strategies and campaigns across paid, organic, owned, and earned channels, including partnerships.
• Build and lead a high-performing Marketing team, delivering strategic and performance-driven campaigns that support business objectives, fostering an environment of initiative, continuous improvement, learning, and innovation.
• Oversee, optimize, and manage the annual marketing investment with detailed financial planning and tracking, ensuring accountability for budgets and contracts with suppliers, vendors, and agencies.
• Manage agency performance via shared goals, KPIs, and insights, leveraging strategic capabilities of external partners to maximize revenue opportunities and long-term goals.
• Maintain effective relationships with internal partners and external agencies, fostering collaboration and sharing best practices.
• Partner with Personal & Business Banking data and analytics team to drive focus and develop approach to deliver dynamic data, analytics & technology solutions to meet current and emerging consumer & marketplace trends.
• Partner closely with performance analytics team to develop and apply mix modeling, performance analytics, and test/learn/scale agenda to media planning and optimization to maximize media ROI.
• Drive automation and application of artificial intelligence and machine learning to enable efficiency and optimization.
• Foster collaboration across Money In, Money Out marketing leads, product teams, and consumer insights.
• Demonstrate adaptability and resilience in a start-up or fast-paced environment, embracing a test-and-learn approach and remaining focused on priorities without overreacting to minor setbacks or changes.

Benefits

• Competitive salary
• Incentive pay
• Banking benefits
• A benefits program
• Defined benefit pension plan
• An employee share purchase plan
• A vacation offering
• Wellbeing support
• MomentMakers, our social, points-based recognition program
• Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed