starpower - Senior Director, Influencer & Entertainment Marketing (Luxury Beauty)

Real Chemistry

2d•$135,000 - $180,000•Hybrid

About The Position

starpower is a culture and influencer marketing agency at the intersection of culture, commerce, and creativity. Our Consumer Health & Wellness team partners with leading beauty brands across luxury, prestige, and mass to create thoughtful, culturally relevant campaigns that drive real impact. We’re looking for a Senior Director to join our Consumer Health & Wellness team and co-lead portfolio beauty accounts. In this role, you’ll guide day-to-day client relationships, oversee campaigns from brief to delivery, and help support and grow the team. This is a great fit for someone with strong experience in luxury or luxury-adjacent beauty and fashion, experience working with clients at a brand and portfolio level, a solid understanding of digital commerce including TikTok Shop and Amazon, and a sharp sense of how to connect brands to culture in a strategic, elevated way.

Requirements

7–10 years of experience in talent management and/or influencer marketing with strong knowledge of working in an integrated agency team model at both the portfolio and brand level.
Strong experience with luxury or luxury-adjacent beauty and/or fashion brands
Digital commerce experience with strong experience directly on TikTok Shop and/or Amazon influencer affiliate programs
A proven ability to connect brands to culture in an elevated, brand-right way through a strong network across the beauty and entertainment industry, including film/TV and/or music production companies, creators, reps and brand partners.
Confidence leading talent negotiations and complex partnerships
Experience managing direct reports or teams
Strong communication skills in both internal and client-facing settings
A genuine interest in luxury beauty, culture, and the influencer landscape
The ability to manage multiple accounts and workstreams in a fast-paced environment

Responsibilities

Lead influencer and celebrity talent strategy across a range of budgets
Oversee beauty campaigns from brief to delivery at the portfolio and brand level
Create polished, client-ready offers, campaign materials, and communications
Lead campaigns from brief to delivery, including talent strategy, content milestones, and execution
Support and mentor team members on campaign execution, talent strategy, and industry best practices
Build strong relationships with talent reps, creators, and brand and portfolio partners
Identify culturally relevant talent opportunities that align with brand and portfolio goals
Bring digital commerce thinking into campaign planning and execution, including shoppable content, affiliate models, and creator-led commerce
Apply hands-on experience with TikTok Shop and/or Amazon influencer programs
Build trusted relationships with beauty clients and serve as a strong day-to-day partner
Develop thoughtful brief responses and creative concepts grounded in strategy and culture
Advise clients on influencer strategy as it relates to their commerce channels in ways that align with brand positioning
Manage timelines, scope changes, and expectations with transparency
Partner closely with IATs and internal stakeholders
Stay current on platform changes, shopping behavior, and the creator role in purchase decisions
Support scope development and help manage OOP budgets across accounts
Keep budget trackers, burn rates, and financial documents accurate and up to date
Partner with Business Affairs on contracts and agreements
Support staff planning across accounts
Flag out-of-scope requests clearly and early
Look for ways to drive growth and improve efficiency