Senior Director, Influencer & Celebrity

Brilliant•New York, NY

4d•$125,000 - $15,000•Remote

About The Position

Brilliant seeks a full-time remote Senior Director, Influencer & Celebrity to help support the agency’s growing, award-winning full funnel marketing agency. Brilliant is a fully remote performance team built on a simple promise: Work Hard. Play Hard. Laugh Hard. They move fast, hold a ridiculously high bar for excellence, and thrive on driving real ROI for their clients. Since 2008, Brilliant has been where bold ideas meet relentless execution. They are a performance marketing agency with deep expertise in family-focused brands, bringing together PR, Influencer, Social, Paid Media, Affiliate, Retail Support, Experiential, and AI Intelligence to create integrated, full-funnel campaigns that shatter targets and cut through the noise.

Requirements

10+ years of influencer marketing experience in consumer products, with at least 4 years managing people
Hands-on experience securing and managing celebrity talent partnerships, including contract and usage negotiations
A track record of strategizing and executing campaigns across multiple consumer categories
Experience owning budgets and client relationships at an agency or brand
Fluency in CreatorIQ, HypeAuditor, Shopify Collabs, or similar platforms
Working knowledge of creator whitelisting, paid amplification, and affiliate and social commerce models
Measures success through analytics, not vanity metrics
Has a point of view and presents it with confidence
Proactive and forward-thinking about client and campaign needs
Can manage up, manage down, and keep a million moving pieces running smoothly
Resourceful, committed, deliberate, and genuinely enjoys crossing things off the list
A slight obsession with Amazon, online shopping, and discovering new products
Loves a good brainstorm and always arrives with fresh, unexpected ideas

Nice To Haves

Experience with parenting, baby, kids, toy, or family lifestyle brands
Existing relationships with talent agencies and management firms
Experience integrating influencer programs with PR, experiential, or retail activations

Responsibilities

Lead and mentor a team of 3-4 influencer specialists, setting the standard for strategy, execution, and craft.
Manage the Influencer & Celebrity budgets and talent spend.
Build upon the processes, playbooks, and tech stack that allows the team scale without sacrificing quality.
Serve as the senior strategic partner to client marketing leads. You lead the meeting, write the email, make the recommendation, and know when to say, "I have a better idea."
Grow existing accounts by spotting opportunities and selling in smart, integrated expansions.
Partner with leadership on new business pitches, from strategy and creative concepts to talent recommendations and budget models.
Develop influencer and celebrity strategies tied directly to business goals: awareness, consideration, conversion, and retail sell-through.
Lead paid, earned, gifted, affiliate, and ambassador programs from concept and casting through execution and reporting.
Integrate creator content into paid media through whitelisting, Spark Ads, and Partnership Ads, working closely with our paid team to turn top-performing content into scalable performance.
Drive social commerce and retail impact through TikTok Shop, the Amazon Influencer Program, Shopify Collabs, and retailer-focused creator activations.
Source, negotiate, and manage partnerships with celebrities and high-profile talent, working directly with agents, managers, and publicists.
Build and maintain a strong network of creators across tiers, platforms, niches, and content styles, from micro-creators to household names.
Negotiate rates, deliverables, usage rights, exclusivity, and whitelisting terms, and protect client budgets with informed benchmarks.
Ensure every campaign meets FTC disclosure guidelines and brand safety standards, and manage talent issues calmly when they arise.
Define KPIs up front and measure what matters: engagement quality, reach, traffic, sales, ROAS, and content performance in paid.
Translate results into clear stories and sharper recommendations for clients and leadership.
Use AI and social listening tools to accelerate talent discovery, trend spotting, and reporting.
Keep a finger on the pulse of TikTok, Instagram, YouTube, Facebook, Pinterest, emerging platforms, and whatever the internet decides is cool next week.
Bring energy to every brainstorm. Share ideas, challenge the obvious answer, and push the team to think bigger.