Senior Director, Independent Agent Channel

GEICO•Bethesda, MD

2d•$195,000 - $315,000

About The Position

The Senior Director, Independent Agent Channel is the RPM business leader accountable for shaping and delivering profitable growth in the Independent Agent channel. The role sets the channel’s multi-year business and product strategy, translates it into annual priorities and measurable outcomes, and coordinates execution across State Product Management, Independent Agent Distribution, Research, Pricing, Operations, and Technology. This position leads the product agenda, retention strategy, customer and agency value proposition, and enterprise execution needed to grow the channel sustainably. Sales and field teams are critical partners in agency activation and production, while Technology is accountable for solution delivery. The role also leads and develops a high-performing team and maintains accountability for measurable outcomes across a matrixed organization.

Requirements

Leadership experience in insurance product management, pricing, state management, distribution strategy, underwriting, or a closely related business discipline.
Direct experience working in the Independent Agency channel, including familiarity with carrier-agency relationships, agency appointment practices, distribution economics, and drivers of profitable channel growth.
Demonstrated ownership of profitable growth and business outcomes in a regulated environment.
Experience building multi-year strategies and translating them into annual plans, metrics, and operating rhythms.
Strong understanding of personal lines insurance economics, including growth, loss performance, pricing, retention, and segmentation; ability to use segmentation insights to identify distribution, product, and market opportunities.
Proven ability to lead cross-functional work across business functions.
Exceptional analytical judgment, executive communication, and people leadership skills.

Responsibilities

Define and communicate a three-to-five-year vision for the Independent Agent channel, translating it into strategies, priorities, and clear trade-offs.
Partner with State Product Management, Pricing, and Independent Agent leaders to balance growth, profitability, retention, and risk quality.
Set agency appointment criteria, market priorities, and agency performance expectations; execute a tiered agency structure based on production, profitability, and strategic fit.
Establish the channel performance framework, including growth, profitability, retention, and agency productivity; diagnose performance drivers and identify opportunities.
Define product, pricing, underwriting, and experience priorities that strengthen the channel’s value proposition and align with RPM, state-level, and enterprise plans.
Own customer retention and lifetime-value strategy, coordinating approaches across pricing, product, underwriting, and customer experience.
Define the end-to-end agency experience from consideration and appointment through sales, service, renewal, and expansion; use agency insights and behavioral data to improve engagement, preference, and placement quality.
Own the RPM business backlog; prioritize capabilities, develop business cases, define requirements and success measures, and make transparent investment trade-offs in partnership with Product and Technology leaders.
Build a fact-based view of Independent Agent market dynamics, competitor strategies, distribution economics, and emerging changes, and convert insights into scalable growth opportunities.
Create an integrated operating plan across RPM and partner functions; clarify decision rights, dependencies, milestones, and owners, resolve barriers, and maintain accountability for outcomes.
Lead, coach, and develop a team with strategy, analytics, and execution capabilities, fostering ownership, delivery, measurable results, collaboration, and continuous improvement.