Senior Director, Independent Agent Channel

GEICO•Bethesda, MD

About The Position

The Senior Director, Independent Agent Channel is the RPM business leader accountable for shaping and delivering profitable growth in the Independent Agent channel. This role sets the channel’s multi-year business and product strategy, translates it into annual priorities and measurable outcomes, and coordinates execution across State Product Management, Independent Agent Distribution, Research, Pricing, Operations, and Technology. The position leads the channel’s product agenda, retention strategy, customer and agency value proposition, and enterprise execution. It is not a sales leadership or systems delivery role. Sales and field teams are partners in agency activation and production, while Technology remains accountable for solution delivery. GEICO describes its offering as Great Company, Great Culture, Great Rewards, and Great Careers, with competitive pay, benefits, and flexibility, as well as development programs, mentorship, and certification assistance.

Requirements

Leadership experience in insurance product management, pricing, state management, distribution strategy, underwriting, or a closely related business discipline.
Direct experience in the Independent Agency channel, including familiarity with carrier-agency relationships, agency appointment practices, distribution economics, and drivers of profitable channel growth.
Demonstrated ownership of profitable growth and business outcomes in a regulated environment.
Experience building multi-year strategies and translating them into annual plans, metrics, and operating rhythms.
Strong understanding of personal lines insurance economics, including growth, loss performance, pricing, retention, and segmentation.
Ability to use segmentation insights to identify distribution, product, and market opportunities.
Proven ability to lead cross-functional work across business functions.
Exceptional analytical judgment, executive communication, and people leadership skills.

Responsibilities

Define and communicate a compelling three-to-five-year vision for the Independent Agent channel and translate it into strategies, priorities, and clear trade-offs.
Partner with State Product Management, Pricing, and Independent Agent leaders to balance growth, profitability, retention, and risk quality.
Set agency appointment criteria, market priorities, and agency performance expectations; implement a tiered agency structure based on production, profitability, and strategic fit.
Establish the channel performance framework, including growth, profitability, retention, and agency productivity; diagnose performance drivers and identify opportunities using state-, segment-, product-, and agency-level information.
Define product, pricing, underwriting, and experience priorities that strengthen the channel’s value proposition and align it with RPM objectives, state plans, and enterprise priorities.
Own customer retention and lifetime-value strategy for the channel and coordinate approaches across pricing, product, underwriting, and experience to improve long-term outcomes while protecting profitability.
Define the end-to-end agency experience from consideration and appointment through sales, service, renewal, and expansion; use agency insights and behavioral data to improve engagement, preference, and placement quality.
Own and prioritize the RPM business backlog; develop business cases, define requirements and success measures, make transparent investment trade-offs, and partner with Product and Technology leaders on delivery.
Build a fact-based view of Independent Agent market dynamics, competitor strategies, distribution economics, and emerging changes, and convert insights into scalable growth opportunities.
Create an integrated operating plan across RPM and partner functions; clarify decision rights, dependencies, milestones, and owners, resolve barriers, and maintain accountability across a matrixed organization.
Lead, coach, and develop a team with strong strategy, analytics, and execution capabilities, fostering ownership, clear delivery, measurable results, collaboration, and continuous improvement.