Senior Director I, Martech & Workflow Operations

Coca-Cola • Atlanta, GA

1d • $189,000 - $217,000

About The Position

Role Purpose The Senior Director I, Martech & Workflow Ops, leads the rollout, integration, and user adoption of MarTech platforms (e.g., Adobe Workfront) to drive operational excellence in marketing. This role leads a team of Workflow Technologists, supporting both anthemic (long-term, high-impact) and deaveraged (agile, market-specific) workstreams. The position is accountable for automating intake, prioritization, approvals, and reporting using Workfront and AI/Agentic AI, orchestrating dynamic workflows for speed, transparency, and resource optimization—including packaging.

Requirements

• 8+ years of experience in marketing operations, workflow management, or related fields.
• Proven expertise in MarTech platforms, especially Adobe Workfront, and workflow automation.
• Experience leading teams and driving technology adoption in a marketing environment.
• Strong strategic thinking, business acumen, and ability to deliver results through process and technology innovation.
• Excellent communication, collaboration, and leadership skills.
• Bachelor’s degree required; master’s degree preferred.

Responsibilities

• Lead rollout, integration, and user adoption of MarTech platforms, with a focus on Adobe Workfront and workflow automation.
• Build and manage a team of Workflow Managers supporting anthemic and deaveraged content streams.
• Automate intake, prioritization, approvals, and reporting processes using Workfront and AI/Agentic AI.
• Orchestrate dynamic workflows for both anthemic and deaveraged content, ensuring speed, transparency, and resource optimization.
• Drive process improvement across marketing, advancing an efficient marketing process that drives speed and scale for all workflows.
• Ensure operational effectiveness and scalability of marketing processes through technology and continuous improvement.
• Serve as a change leader, championing MarTech adoption and workflow innovation across the organization.

Benefits

• Opportunity to lead workflow transformation for a world-class marketing organization.
• Work with iconic and innovative brands.
• Be at the forefront of MarTech and workflow innovation.
• Collaborate with a diverse, high-performing team.

What This Job Offers

• Job Type: Full-time
• Career Level: Director