Sr Director I, Agency Operations & MarTech Implementation
About The Position
Role Purpose The Senior Director I, Agency Operations & MarTech Implementation, is the NAOU (North America Operating Unit) lead for agency relationship management across AOR, Studio X, & strategic and boutique rosters and the rollout, scaling, and governance of MarTech tools created by / with agency partners—especially those developed by Studio X (e.g., Shop X, Prod X, Learn X). This role is pivotal in orchestrating the integration of creative, media, and technology partners, ensuring operational excellence, compliance, and future-ready capabilities across the NAOU marketing ecosystem. The Sr Director will drive the transformation agenda by embedding tech-augmented ways of working, supporting both anthemic and deaveraged content, and enabling automation, personalization, and measurement at scale.
Requirements
- Bachelor’s degree required; advanced degree preferred.
- 10+ years of experience in agency operations, project management, or MarTech implementation.
- Proven experience managing creative, media, and technology agency relationships in a large, matrixed organization.
- Deep expertise in MarTech platforms (e.g., Adobe Workfront, DAM, GenStudio, Firefly/Fizzion) and workflow automation.
- Demonstrated success in leading technology adoption, process transformation, and change management.
- Strong strategic thinking, business acumen, and ability to deliver results through process and technology innovation.
- Excellent communication, collaboration, and leadership skills.
- Experience working in or with agencies is required.
Responsibilities
- Agency Operations Leadership Serve as the primary point of contact for NA Marketing Community on all agency operations, processes, and tools; direct stakeholders to subject matter experts as needed.
- Manage agency relationships (creative, media, and Studio X), including contracts, SOWs, payments, and performance tracking.
- Oversee the selection, onboarding, and marketing process for Open X, acting as the “single front door” for agency partner identification and operationalization.
- Lead agency roster assessment (including media and Studio X) for new capabilities, working with SMEs and Global Marketing Procurement.
- Track and report on OU scope of work, project briefs, fees, and agency mix (WPP/non-WPP).
- Coordinate Open X & Studio X transformation, including annual roadmaps, action plans, and bi-annual performance surveys.
- MarTech Implementation & Studio X Integration Lead the rollout, training, and adoption of MarTech tools developed by Studio X (Shop X for bottler adaptation, Prod X for production automation, Learn X for capability building, etc.).
- Ensure Studio X MarTech solutions are integrated into broader marketing workflows and scaled across the system.
- Track agency and Studio X deliverables, performance, and compliance using MarTech dashboards (e.g., Adobe Workfront).
- Collaborate with Studio X leadership to ensure best-in-class implementation, scaling, and governance of new tools and capabilities.
- Support the transition of Studio X’s adaptation and production functions into the MarTech/Agency Ops remit as part of the NAOU transformation.
- Process, Change Management & Enablement Develop and digitize agency engagement processes, self-help tools, and training resources for NAOU marketers.
- Champion change management for new MarTech and agency processes, driving adoption and continuous improvement.
- Train and support marketers on project statements, agency evaluations (MAP), PO processes, deliverable identification, and Workfront usage.
- Drive operational efficiency, compliance, and risk mitigation across all agency and MarTech engagements.
- Collaboration & Stakeholder Engagement Partner with NAOU Marketing Procurement, Global Marketing Procurement, and Platform Services to ensure alignment and compliance.
- Influence and align senior leaders across NAOU and the global marketing community to adopt and support new processes and tools.
- Represent NAOU in the global agency and MarTech community, sharing best practices and driving capability building.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
