Senior Director I, Martech & Workflow Operations
About The Position
Role Purpose The Senior Director I, Martech & Workflow Ops, leads the rollout, integration, and user adoption of MarTech platforms (e.g., Adobe Workfront) to drive operational excellence in marketing. This role leads a team of Workflow Technologists, supporting both anthemic (long-term, high-impact) and deaveraged (agile, market-specific) workstreams. The position is accountable for automating intake, prioritization, approvals, and reporting using Workfront and AI/Agentic AI, orchestrating dynamic workflows for speed, transparency, and resource optimization—including packaging.
Requirements
- 8+ years of experience in marketing operations, workflow management, or related fields.
- Proven expertise in MarTech platforms, especially Adobe Workfront, and workflow automation.
- Experience leading teams and driving technology adoption in a marketing environment.
- Strong strategic thinking, business acumen, and ability to deliver results through process and technology innovation.
- Excellent communication, collaboration, and leadership skills.
- Bachelor’s degree required; master’s degree preferred.
Responsibilities
- Lead rollout, integration, and user adoption of MarTech platforms, with a focus on Adobe Workfront and workflow automation.
- Build and manage a team of Workflow Managers supporting anthemic and deaveraged content streams.
- Automate intake, prioritization, approvals, and reporting processes using Workfront and AI/Agentic AI.
- Orchestrate dynamic workflows for both anthemic and deaveraged content, ensuring speed, transparency, and resource optimization.
- Drive process improvement across marketing, advancing an efficient marketing process that drives speed and scale for all workflows.
- Ensure operational effectiveness and scalability of marketing processes through technology and continuous improvement.
- Serve as a change leader, championing MarTech adoption and workflow innovation across the organization.
Benefits
- Opportunity to lead workflow transformation for a world-class marketing organization.
- Work with iconic and innovative brands.
- Be at the forefront of MarTech and workflow innovation.
- Collaborate with a diverse, high-performing team.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
