Sr. Manager, MarTech, Email & Digital Operations

First National Bank

6d•Hybrid

About The Position

This role manages Marketing Technology operations, systems, and projects across the entire life cycle from exploration to deployment and ongoing management. With a strong foundation in marketing operations, you will translate business objectives into practical technology solutions while maintaining unwavering focus on customer experience excellence. You will develop and execute the MarTech roadmap for digital marketing, overseeing a comprehensive technology stack including the Zeta Marketing Platform, Adobe Experience Platform, and various content creation tools. This position requires deep expertise in email marketing channels, marketing automation strategies, and data-driven campaign orchestration to deliver personalized customer experiences at scale. Supporting a team of marketing technology specialists, you'll serve as the operational bridge between marketing objectives and technical implementation, ensuring efficient processes and seamless integration across platforms and departments. Success in this role requires balancing operational excellence with technical understanding, while maintaining strong vendor relationships and people leadership skills. The ideal candidate will demonstrate exceptional ability to optimize marketing operations, build collaborative relationships across business units, lead process improvements, and consistently deliver measurable business results through operational efficiency and data-driven decision making.

Requirements

Strong technical mindset: ability to carry technical conversations with our data science and IT engineering teams
Strong knowledge of all phases of creative development and content production practices to guide successful outcomes
Experience effectively managing relationships with external technology vendors to define strategic priorities and ensure best customer support
Experience with Adobe or Google platforms, tagging and measurement platforms, testing new targeting tools, website structure/tagging, clean rooms, and more. This person will function as an expert on targeting and measurement methodology and platforms for the internal media team as well as liaison with technology and other internal teams on larger technology solutions and APIs.
Strong management practices
Bachelor’s Degree in Information Technology, Information Systems, or a relevant business area such as Marketing preferred; advanced degree in Business or engineering encouraged
5+ years of IT experience is required
Previous experience with Marketing Technologies
3+ years experience acting as a manager, or equivalent (responsibility greater than individual performer is required)
Experience sourcing, adopting, and scaling marketing technologies to support operations
Exposure to/experience with programmatic marketing systems (DSP, DMP, ad serving, Social Ads API Platforms, etc.)
Agency and outside technology vendor management
Travel as required
Candidates must possess unrestricted work authorization and not require future sponsorship.

Nice To Haves

Adobe Certifications
Experience with the Zeta Marketing Platform (ZMP) or similar enterprise marketing automation solutions
Experience in financial services or related regulated industries

Responsibilities

Oversee our Marketing technology stack and the related workflows and processes, ensuring our existing processes are well-supported and that we are building for the future.
Work with our Data team to build and maintain our digital analytics (Adobe Analytics)
Responsible for daily maintenance and set up of segment logic, defining offline to online capabilities with segments, and integration with other MarTech data stacks
With marketing leadership, assist in defining the longer-term vision, architecture, and related design principles for MarTech
Effectively partner across all Marketing and UI/UX teams to understand the unique business and product needs of each business unit and ensure the technical strategy meets those requirements.
Prioritize and manage multiple projects simultaneously in a fast-paced environment
Act as a liaison into IT team on larger digital marketing/integration projects
Coordinate data collected through digital marketing and transfers to/from Enterprise Data Warehouse
Facilitate digital marketing tagging and set up via tag management system
Responsible for execution of email marketing channel, as well as strategy with marketing leadership
Oversight of cardholder alerts delivered via third party email/text partners
Manage initiatives for cross platforms production to ensure consistency and connectivity with internal and external stakeholders and project managers
Retargeting logic set up and maintenance across media partners and integration into FNBO systems
Vet new technology solutions
Research trends and stay on top of industry benchmarks