Manager, Email & MarTech

Traeger Grills•Salt Lake City, UT

About The Position

As an Email & Martech Manager at Traeger, you will lead the strategy and execution of customer engagement across email, SMS, and owned channels to strengthen relationships, drive repeat purchase behavior, and build lifelong loyalty in the Traegerhood. You’ll design performance-driven lifecycle programs that inspire, educate, and celebrate our community — turning first-time grillers into wood-fired fanatics. In the MarTech space, you will play a critical role in advancing Traeger’s digital marketing capabilities by owning and optimizing our marketing technology stack. This role focuses on the implementation, integration, and ongoing management of tools like Google Tag Manager, Google Analytics, Segment (CDP), and data privacy frameworks. The ideal candidate will be a hands-on technologist with a strong understanding of data quality, marketing automation, and customer data governance.

Requirements

3-5+ years of experience in lifecycle, CRM, or retention marketing along of which experience also includes marketing technology or digital analytics— ideally in a DTC, ecommerce, or community-driven brand.
A proven track record building and scaling automated journeys that drive retention and LTV.
Expertise with CRM platforms like Klaviyo, Braze, Iterable, or Salesforce Marketing Cloud.
Experience in: - Google Tag Manager (GTM) - Google Analytics (GA4) - Segment (Customer Data Platform) - SQL and data querying for validation and reporting
Familiarity with APIs, webhooks, and ETL processes.
Strong understanding of customer data privacy regulations and best practices.
Strong analytical skills paired with an eye for storytelling and creative execution.
A love for collaboration, organization, and seeing big ideas through from spark to smoke.

Nice To Haves

Passion for food, community, and creating experiences that bring people together (bonus points if you love to grill).

Responsibilities

Own and evolve the full customer lifecycle strategy, from onboarding and activation to retention, loyalty, and win-back.
Lead the development of automated email and SMS journeys that educate, inspire usage, and drive incremental revenue and LTV.
Use segmentation and behavioral data to deliver personalized, timely messaging that feels authentic and relevant.
Partner with creative and content teams to concept and build high-impact campaigns that embody our brand voice and fuel the Traegerhood.
Develop a robust testing and optimization roadmap to improve performance across engagement and conversion metrics.
Analyze channel and journey performance to identify insights, opportunities, and strategies that accelerate growth.
Collaborate cross-functionally with e-commerce, digital product, analytics, and retail marketing teams to align lifecycle programs with broader marketing initiatives.
Stay current on the latest lifecycle, retention, and personalization trends to ensure we’re always innovating.
Own the configuration, deployment, and maintenance of Google Tag Manager, Google Analytics, and Segment.
Partner with internal stakeholders across marketing, analytics, and engineering to ensure seamless data flow and accurate tracking.
Design and implement tagging strategies that support campaign measurement, conversion tracking, and customer journey analysis.
Monitor and validate data quality across platforms; troubleshoot discrepancies and implement fixes.
Ensure compliance with customer data privacy standards (e.g., GDPR, CCPA) and support internal audits and documentation.
Collaborate with marketing and product teams to translate business needs into scalable MarTech solutions.
Evaluate and recommend new tools or enhancements to improve marketing performance and operational efficiency.
Maintain documentation for tagging architecture, data flows, and platform configurations