Email Marketing Manager

GAINSCO • Richardson, TX

15h • Hybrid

About The Position

Are You Driven?® We Are. At GAINSCO, we’re a team of passionate, determined professionals who celebrate achievement and foster innovation. Our culture is built on recognition, growth, and success, because we know our people make the difference. If you are looking for a place where you can make a difference, understand how your work impacts the company, and be recognized for your efforts and passion, then GAINSCO is the company for you. Why Join GAINSCO? GAINSCO offers a work environment that rewards engaged individuals who want to contribute and succeed, while encouraging personal growth and career development. If you’re looking for a place where your work truly matters, your efforts are recognized, and you can build your skills as you advance your career, GAINSCO is the company for you. Apply today and become a Champion with GAINSCO! Are you an email marketing pro who knows how to connect the right message to the right audience at the right time? GAINSCO is seeking an Email Marketing Manager to drive the end-to-end design, execution, and optimization of engaging B2B email communications, campaigns, and automated programs. As the product owner for our email platform, you’ll manage an ecosystem that drives engagement and business results that support the independent agent lifecycle. What does the Email Marketing Manager do?

Requirements

• Bachelor’s degree required, preferred focus in Marketing, Communications, or Business is required.
• Minimum 8+ years in email marketing or marketing automation, preferably B2B.
• Minimum 5+ years hands-on experience with Pardot, including campaign building and automation.
• Advanced HTML coding skills for responsive email templates.
• Proven experience owning a marketing automation platform end-to-end.
• Expertise in segmentation, targeting, and lifecycle journey design.
• Proficiency in Pardot, Salesforce CRM, and QA tools (Litmus, Email on Acid).
• Familiarity with agile marketing practices and project management tools (Asana).
• Strong analytical ability to interpret campaign results and optimize performance.
• Excellent communication and collaboration skills.

Responsibilities

• Design, build, test, and deploy email campaigns, landing pages, forms, and automated nurture programs.
• Manage segmentation, targeting, and list hygiene for personalized campaign delivery.
• Execute A/B and multivariate tests to optimize subject lines, CTAs, creative, and send times.
• Ensure compliance with email regulations (CAN-SPAM, CASL, GDPR) and brand standards.
• Collaborate with Marketing, Sales, and Operations to align messaging and campaign strategies.
• Maintain database integrity through cleansing, de-duplication, and enrichment.
• Build dashboards and recurring reports to track KPIs and campaign performance.
• Analyze results, extract insights, and recommend data-driven improvements.
• Conduct audits of campaigns, automation rules, and lead management processes.
• Serve as primary administrator for Pardot (Salesforce Account Engagement) and related integrations.
• Maintain system documentation, naming conventions, and governance standards.
• Monitor CRM sync, troubleshoot errors, and coordinate resolutions.
• Train team members on platform features and best practices.
• Stay current on MarTech trends and identify automation opportunities for efficiency and scalability.

Benefits

• Excellent benefits package: medical & dental, vision insurance, life insurance, short-term and long-term disability insurance.
• Parental Leave Policy
• 401K + Company Match
• PTO Plan + Paid Company determined Holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level