Email Marketing Manager

We Are Rosie•Atlanta, GA

2d•$45 - $57•Remote

About The Position

Email has long been a primary marketing tool at the organization, but no one currently owns the channel. With the 2026 season kicking off and email marketing already behind schedule, we need to activate someone immediately. We're seeking a detail-oriented email specialist to take full ownership of email strategy, production, and performance. This role offers the opportunity to establish best practices, create compelling campaigns that drive ticket sales and engagement, and expand support beyond marketing to fundraising, season ticket promotion (renewals and first-time subscriptions), and streaming subscriptions.

Requirements

3+ years of digital marketing experience with strong email marketing expertise
Proficiency with Wordfly (highly preferred) or other email marketing platforms such as Mailchimp or Klaviyo
Experience with CRM tools that have integrated email marketing capabilities (Tessitura experience a plus but not required)
Technical understanding of HTML code, email automations, and UI/UX design principles
Proven track record managing multiple email campaigns targeting different audiences
Strong copy-editing and proofreading skills with meticulous attention to grammar, messaging, and clarity
Analytical mindset with ability to track metrics and optimize for higher conversion rates
Knowledge of email deliverability testing across devices and clients
Experience with audience segmentation and targeted messaging strategies
Process-driven approach with ability to create and follow SOPs

Nice To Haves

Experience with clients or organizations that have a ticket sales component (bonus)
Familiarity with Asana for project management tracking (helpful but not required)
Performing arts or adjacent industry experience is a bonus
Resourceful, tenacious, and resilient with a sense of humor
Passion for supporting team success

Responsibilities

Lead end-to-end email campaign management including strategy, design (creating new templates), production, copy-editing, distribution, scheduling, and reporting on KPIs
Design and build a variety of emails—from conversion-focused sales campaigns to season announcements, event reminders, donor communications, and audience engagement
Execute campaigns through Wordfly (email platform) and work with Tessitura (CRM) for audience segmentation and tracking
Ensure impeccable standards in grammar, style, and brand alignment across all campaigns
Coordinate multiple campaigns simultaneously while meeting strict deadlines aligned with performance schedules and sales initiatives
Collaborate closely with Marketing, Box Office, Advancement, and PR teams to coordinate messaging and timing
Define and track key metrics including open rates, CTR, and conversions, delivering regular campaign summaries
Test deliverability across devices and email clients to optimize performance
Maintain brand stewardship, crafting emails that embody the unique voice and visual identity
Work with audience segments including subscribers, single ticket buyers, and donors
Collaborate with freelance copywriters, designers, photographers, and external vendors
Document all processes you establish as new SOPs are developed