Email Marketing Manager

Everspring Inc•Chicago, IL

2d•$70,000 - $80,000•Hybrid

About The Position

Everspring is a leading provider of education technology and service solutions. Our advanced technology, proven marketing approach, research-based instructional design services, and robust faculty support deliver outstanding outcomes for our university partners, powering their success online. In support of the company mission, the Email Marketing Manager will manage the strategy, creative deployment and day-to-day execution of email marketing campaigns for University partner programs that result in new business based on metrics and customer-informed data. You will be the in-house expert on the best practices and most efficient methods to set up, execute and report on email campaigns and nurture programs throughout key funnel stages: inquiry, nurture, opportunities, dormant, closed won/lost. This role requires understanding how Adobe Marketo fits within our lead flow, including how lead statuses and upstream and downstream systems impact nurture streams and reporting. You will be expected to support improvements to email tracking and campaign measurement within Marketo. This role reports to the Manager of Marketing & Digital Solutions and is located in Chicago, offering a hybrid work environment with a minimum of 3 days required in the office every week and additional days as business needs arise.

Requirements

Bachelor’s Degree (BA/BS) in Marketing, Communications or another related field
2+ years of experience in email marketing and marketing automation (triggered and batch)
Experience with a complex marketing automation platform (Marketo preferred or equivalent experience)
Marketo Business Practitioner Certification is required for this role
Experience deploying and managing multiple email campaigns on a daily across complex, multi-partitioned environments, with disciplined list management, segmentation, and governance to ensure accurate targeting and prevent cross-contamination
Possess a strong understanding of functional design and typography to produce consistent, clean and compelling layouts, icons and graphics that achieve email objectives
Demonstrated ability to successfully influence multiple stakeholders and participate on cross-functional teams through reporting results and presenting opportunities
Strong attention to detail, excellent organizational skills and ability to manage multiple projects and responsibilities simultaneously
Strong computer skills including proficient use in/of the Microsoft Office suite, HTML and CSS for email QA and rendering, CRM platforms, Marketing Automation platforms, Adobe creative suite, and digital marketing analytics platforms

Nice To Haves

deliverability fundamentals and email compliance best practices

Responsibilities

Work collaboratively and proactively with internal marketing teams including marketing managers, designers, copywriters, and project management to translate campaign ideas into effective email assets.
Design and build quality email campaigns, applying strong principles of email design, typography, and layout; the ability to independently execute well-designed email assets is preferred.
Translate email designs from Figma into responsive Marketo email templates, partnering with design to ensure usability, accessibility, and accurate execution across email clients.
Execute actionable marketing campaign elements including email sends, personalization, segmentation, and nurture program execution, with a clear focus on quality deliverables and results.
Nurture leads across all opportunity stages using automated campaigns and batch programs to advance prospects through the pipeline with targeted email tactics.
Implement testing methodologies (A/B) across email including subject lines, preheaders, content, images, frequency, send schedules, and segments to continually improve overall initiatives and meet goals.
Deliver analytics and results for email campaigns; analyze, optimize, and attribute campaign success of email efforts.
Partner with web and SEO to align email journeys with the on-site experience.
Manage list operations, segmentation, and audience governance to prevent cross-contamination across partner and program audiences.
Support the setup, maintenance, and optimization of lead scoring programs within Marketo.
Monitor Marketo program readiness and core data dependencies, including lead status alignment and sync impacts, to support accurate routing, suppression, and reporting.
Other duties as assigned