Sr. Manager - MarTech
About The Position
Essential Functions: Oversees administration of key MarTech platforms, ensuring enterprise-wide platform adoption, implementation, and daily operations. Defines and maintains platform roadmaps, prioritizing enhancements based on stakeholder feedback, strategic goals, and return on investment (ROI). Develops and refines workflows for accurate lead capture, routing, and scoring, ensuring alignment with sales and marketing objectives. Ensures compliance of lead data integrity through robust data governance, including consent management, privacy compliance (GDPR, CCPA, etc.), and regular audits. Develops key performance indicators (KPIs) for campaigns. Develops actionable insights to improve campaign targeting and drive ROI through assessment of platform usage and campaign performance. Oversees refinement of Multi-Touch Attribution (MTA) models through partnership with Analytics/BI teams, ensuring accurate attribution of marketing efforts. Establishes and enforces MarTech best practices, including training programs, resources, and documentation, to empower users and enhance operational efficiency. Partners with cross-functional stakeholders to ensure seamless integration and data flow across systems. Oversees funnel metrics via dashboards, addresses inefficiencies, and implements data-driven strategies to improve conversion rates. Hires, manages, develops, trains, reviews, and sets goals for department and team. Establishes goals for team in accordance with company and division plan and vision. Ensures the team understands the performance standards of their department and has a clear understanding of their own individual performance. Ensures high productivity and adherence to turnaround time schedule by problem solving, motivating, and delegating. Manages and supports team members in areas of problem solving, decision making, process improvement, and professional growth in accordance with company policies. Handles employee relation matters including but not limited to performance management and enforcement of corrective or disciplinary actions. Works with staff to resolve complex or out of policy operation problems. Partners and coordinates with Human Resources in a timely manner on all employee related matters.
Requirements
- Bachelor’s degree in Marketing, Business, IT, or a related field.
- Minimum seven (7) years of experience in marketing technology or operations, with a strong background in marketing automation.
- Experience with Adobe AEM, Workfront, PEGA Customer Decision Hub (CDH), Shopify, and Campaign Manager required.
- Demonstrated experience with Adobe Experience Manager (AEM), Workfront, and associated platforms as a primary administrator required.
- Experience designing and delivering training programs to promote user adoption, enhance efficiency, and maximize ROI.
Responsibilities
- Oversees administration of key MarTech platforms, ensuring enterprise-wide platform adoption, implementation, and daily operations.
- Defines and maintains platform roadmaps, prioritizing enhancements based on stakeholder feedback, strategic goals, and return on investment (ROI).
- Develops and refines workflows for accurate lead capture, routing, and scoring, ensuring alignment with sales and marketing objectives.
- Ensures compliance of lead data integrity through robust data governance, including consent management, privacy compliance (GDPR, CCPA, etc.), and regular audits.
- Develops key performance indicators (KPIs) for campaigns.
- Develops actionable insights to improve campaign targeting and drive ROI through assessment of platform usage and campaign performance.
- Oversees refinement of Multi-Touch Attribution (MTA) models through partnership with Analytics/BI teams, ensuring accurate attribution of marketing efforts.
- Establishes and enforces MarTech best practices, including training programs, resources, and documentation, to empower users and enhance operational efficiency.
- Partners with cross-functional stakeholders to ensure seamless integration and data flow across systems.
- Oversees funnel metrics via dashboards, addresses inefficiencies, and implements data-driven strategies to improve conversion rates.
- Hires, manages, develops, trains, reviews, and sets goals for department and team.
- Establishes goals for team in accordance with company and division plan and vision.
- Ensures the team understands the performance standards of their department and has a clear understanding of their own individual performance.
- Ensures high productivity and adherence to turnaround time schedule by problem solving, motivating, and delegating.
- Manages and supports team members in areas of problem solving, decision making, process improvement, and professional growth in accordance with company policies.
- Handles employee relation matters including but not limited to performance management and enforcement of corrective or disciplinary actions.
- Works with staff to resolve complex or out of policy operation problems.
- Partners and coordinates with Human Resources in a timely manner on all employee related matters.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
