Senior Director, Human Sciences
About The Position
The Senior Director, Human Sciences reports to the VP, Human Sciences & Advanced Analytics. This role leads the Human Sciences team for North America Operating Unit (NAOU) to develop and implement the OU Human Insights agenda, while connecting and integrating it to the global Human Insights network. This position requires a transformative, inspiring and visionary leader able to set the course of the Human Insights function energizing the Insights team and broader network to become trusted advisors and business partners with other OU Marketing functions. Must be collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the network. Be a visible and proactive internal and external leader on behalf of Human Insights and TCCC. Internally: Be a fact-based voice, gaining seat at the table in key business process and decision making. Foster the development of talent and capabilities across the insight’s community and geographies. Externally: Represent TCCC’s point of view in the research and analytics arena and push the envelope for better research standards, data quality and accountability across the industry to benefit companies and consumers. Able to conceptualize frameworks and research models for diverse marketing and consumer insights problems. Required to tackle structured and unstructured problems coordinating all phases of analysis from formulation to conclusions / recommendations. Comfortable with both large amounts of data, and qualitative insight, iterations with research and technology vendors and able to design effective and efficient insight programs to address business questions. Ability to analyze complex issues and bring together multiple concepts across functions to define the strategic opportunities for the business. Directly manage a team of Human Science associates.
Requirements
- Master's Degree Preferred, Bachelor's Degree Required
- 10 or more years of senior leadership experience including Human Sciences, Human/Consumer Insights, Market Research, Analysis, Shopper insights, preference for additional Marketing, Innovation, experience
- MASTERY OF (REQUIRED) MARKET RESEARCH TECHNIQUES
- INSIGHT APPROACHES, TRENDS AND LATEST INSUSTRY THINKING
- HOLISTIC ANALYSIS AND BUSINESS QUESTION RESOLUTION
- CONSUMER CO-CREATION, COMMUNITES AND DIGITAL/INFLUENCER NETWORKS
- SHOPPER RESEARCH, PASSIVE DATA STREAMS AND NEURO TECHNIQUES
- AGENCY AND PROJECT MANAGEMENT
- Currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Nice To Haves
- BROAD EXPERTISE IN (GOOD TO HAVE) KO SYSTEM KNOWLEDGE AND CLEAR UNDERSTANDING OF THE DYNAMICS OF THE SOFT DRINK INDUSTRY
- MARKETING EXECUTION EXPERIENCE
- INNOVATION DEVELOPMENT EXPERIENCE
- DIGITAL MULTIPLE MARKET EXPERIENCE
Responsibilities
- Owns and drives the OU Human Sciences learning agenda and activities, comprising future consumer and shopper understanding of tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding.
- Generate future-back human insights and develop a deep understanding of human behaviors, mindset, values and trends
- Applies disciplines of Growth Behavioral Science, Frameworks of Human and Consumption Segmentation
- Perform consumer trend analysis and other consumer analytics delivers to holistic answers to business questions utilizing support from Platform Services
- Leads development and utilization of breakthrough methods inclusive but not limited to AI advancements.
- Partners with the Global Human Insights team, the local Marketing and Commercial organizations, the closer-in Advanced Analytics and Shopper Insights teams that also report into the VP of Human Sciences and Advanced Analytics to develop learning priorities inline with the growth objectives of the local Operating Unit and wider company.
- Leads development of insights learning plan, including Identifying key insights-driven opportunities and threats by category and channel
- Define insights protocols and deliver insights to OU Categories for brand strategy
- Development of creative strategy insights in support of business and creative brief, early and late-stage creative development, consumer co-creation, evaluation and testing.
- Devise, manage and deliver insights to OU Categories to support launch of new regional and local brands, driving the innovation pipeline, development of visual identity for regional and local brands and development marketing campaigns for regional & local brands
- Development of innovation opportunity identification, concept development and assessment, product and packaging development, early and late stage consumer co-creation, evaluation and testing.
- Application of product-concept testing protocols for innovation projects (with TCR, R&D)
- Devise, manage and deliver insights to IMX to support package design, design guidance and standards and apply thinking marketing around E2E consumer journey (Experience Orchestration and Experience Consistency)
- Collaborate with IMX to understand and incorporate channel/consumer and consumption insights
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
