Senior Director, HCP Marketing (Transplant Nephrology)

Biogen•Cambridge, MA

6d•Hybrid

About The Position

The Senior Director of HCP Marketing (Transplant Nephrology) will be a critical role and visible leader within the US Nephrology Franchise, leading, planning and executing sophisticated HCP activation and educational strategies for several upcoming launches. Reporting to the Head US Nephrology Marketing, the Senior Director of HCP Marketing will lead the HCP marketing team the development and execution of U.S. branded and unbranded strategies/plans to educate, activate and support customers treating Antibody-Mediated Rejection (AMR) and Micro-Vasculature Inflammation (MVI).

Requirements

Bachelor’s degree required
12+ years of commercial experience, with 8+ years of marketing or marketing adjacent experience in the pharma or biotech industry, including launch experience
Familiarity and experience with US promotional regulatory guidelines and demonstrated ability to navigate MLR processes
Experience in complex/under-developed therapeutic areas; Transplant, Nephrology or Immunology experience highly preferred
Experience in designing and driving omnichannel media campaigns including building media plans, analyzing data and insight to drive key choices and defining a crisp 3-year customer engagement strategy
Must exhibit strong leadership skills, ability to perform in fast paced environments and ability to influence without authority.
Strong project and vendor management track record, including resource allocation and fiscal management.
Experience leading and developing direct and matrixed teams to drive high-impact output
Ability to travel up to 25%

Nice To Haves

MBA or other advance degree preferred
Field/customer-facing experience a plus

Responsibilities

Serve as U.S. HCP-lead to develop clear HCP strategy, design creative campaigns, develop messaging and coordinate a customer experience that meets HCP practices/systems where they are, while overcoming barriers to treatment.
Lead marketing efforts to educate and activate transplant nephrologists and associated HCPs for the first therapy indicated for AMR and MVI.
Focus on leading a team for both branded and disease education initiatives, collaborating cross-functionally and across channels.
Sit on the franchise leadership team to lead design and implementation of the 3 year brand roadmap, with focus on improved education, activation and maturation of the market.
Drive solutions that crosscut audiences by helping define and articulate clear market development and customer experience strategies.
Deliver a marketing plan that proactively grows product adoption and shapes the market.
Consider beyond core marketing including education, scientific exchange and relationship building, evidence generation, and broader engagement with the HCP ecosystem and community to impact delivery of care.
Collaborate with global partners to support the development of an overall brand identity and positioning, and deliver an impactful unbranded campaign.
Collaborate with key partners in Business Intelligence and Operations to drive deep insights on targeted physician audiences.
Be accountable for comprehensive assessment of competition in AMR/MVI and identification of opportunities to guide/refine the strategy amidst rapidly changing market dynamics.
Build out a team of marketers to support the preparation and execution of the branded campaign.
Be a core member of the US Launch Operating Team.
Manage budgets and agency partners to plan.

Benefits

Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation