Senior Director, GTM Product Marketing

Braze•Chicago, IL

3d•Hybrid

About The Position

Braze is the leading customer engagement platform, helping the world's most ambitious brands build absolutely engaging relationships with their customers. From cross-channel messaging and journey orchestration to AI-powered experimentation and optimization, we put market-leading AI in the hands of marketers in one of the most dynamic categories in software. We're growing fast and expanding globally, and this role sits right at the center of how we bring that innovation to market. Our core Product Marketing team defines how the world understands our products. This role is about what happens next: turning that messaging and positioning into a field narrative that wins. You'll be the connective tissue between Product Marketing and the GTM organization — the person who makes sure everything we bring to market is visible, understandable, and sellable across Sales, Sales Engineering, Customer Success, and Partnerships. This is a player-coach role. You'll lead a small, agile team of GTM PMMs while staying hands-on in the work yourself — and you'll have the runway to grow that team and your scope as Braze scales globally.

Requirements

A marketer who loves working with Sales and Customer Success. You're energized by the field, not protective of distance from it. The field trusts you as a subject-matter expert; Marketing trusts you as a strategic, thoughtful partner
A messaging craftsperson. You can take a positioning doc and a complex product and turn it into something sharp, memorable, and sales-ready. Strong messaging chops are non-negotiable
Fluent in the sales motion. You understand how deals actually get done and build for the way the field really sells
Deeply curious. You ask why. You dig into the product, the market, the competition, and the customer until you understand them well enough to make them simple
An exceptional writer and presenter. You write with clarity and edge, and you can command a room — a sales kickoff stage, an exec readout, or a field enablement session
Steeped in martech. You bring deep experience in the martech space, including a strong grasp of AI innovations and the competitive landscape
A sharp prioritizer and a builder of trust across cross-functional teams
10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function, including experience leading and developing people
A track record of building field-facing narratives and enablement that demonstrably influenced pipeline, deal velocity, or win rates
Deep experience in B2B SaaS, ideally in martech, with strong command of the competitive and AI landscape
Proven ability to translate complex technology into buyer-ready language — and to help a field organization do the same
Experience building joint go-to-market motions with technology or services delivery partners — enabling partners, aligning priorities, and partnering on launches and programs
Demonstrated ability to operate across functions and bring order to ambiguity
A genuine interest in marketing as a craft

Responsibilities

Take the core messaging and positioning built by the PMM team and shape it into a compelling, coherent story the field can carry into every conversation — by persona, segment, and stage of the funnel
Own the system by which our products become legible to the GTM org: the plays, narratives, assets, and channels that ensure every seller knows what we offer, who it's for, why it matters now, and how to win against the alternatives
Own how we go to market with our technology and services delivery partners — enabling them on our products and narrative, partnering strategically on launches and programs, building joint go-to-market motions, and aligning priorities so that our success and our partners' success reinforce each other
Own the GTM narrative for our in-house services — support, onboarding, and education — and articulate the distinct value of Braze-delivered services to our customers as a meaningful differentiator
Lead and develop a team of GTM PMMs, setting priorities, raising the bar on craft, and building the foundation for a function that will scale globally over time
Work hand-in-hand with Sales, Solutions Consultants, and CS leaders to understand where deals stall, what reps need, and how to translate product value into language that moves opportunities forward
Make hard things simple without making them shallow
Use AI as a force multiplier — judiciously: You're AI-literate and fluent in how AI is reshaping both martech and the practice of marketing. You know when AI meaningfully accelerates the work and when human judgment has to lead
Focus your team's energy on the narratives, launches, and plays that move the needle for the business — and have the judgment and the spine to say no to the rest
Treat customer time as a priority, not a luxury, and you bring what you learn back into the messaging, the playbook, and the roadmap conversation

Benefits

Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
A curated in-office employee experience, designed to foster community, team connections, and innovation
Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
Employee Resource Groups that provide supportive communities within Braze
Collaborative, transparent, and fun culture recognized as a Great Place to Work®