Senior Director, Growth + Product Marketing

Kindbody• US,

About The Position

Kindbody's mission is to make fertility and family-building care affordable and accessible for all. Founded in 2018, Kindbody has been recognized for technology innovation and industry leadership, Kindbody has been named to CNBC Disruptor 50, Fast Company’s Brands that Matter, Forbes Best Startup Employers, Inc.’s Best In Business list of most admired companies, as well as Deloitte Technology Fast 500™, which recognizes the fastest growing and most innovative technology companies in North America. Kindbody is the leading U.S. fertility clinic network and global family-building benefits provider for employers on a mission to make fertility care more affordable and accessible for all. Kindbody serves patients at 26 state-of-the-art signature clinics and IVF labs, 400+ partner clinics, and in 113 countries around the world. Trusted by more than 140 employers, Kindbody’s physician-led model covers the full-spectrum of reproductive healthcare including fertility assessments, fertility preservation, genetic testing, IVF, donor and surrogacy services, adoption, postpartum care, and menopause support. Kindbody is the only fertility benefits provider that serves patients directly, delivering a seamless, integrated experience with superior health outcomes at lower cost. Kindbody has raised more than $315 million in debt and equity funding from leading investors including Perceptive Advisors, JP Morgan Chase’s Morgan Health, GV, RRE Ventures, Claritas Health Ventures, Rock Springs Capital, Distributed Ventures, Whatif Ventures and TQ Ventures. We're seeking a Senior Director of Product + Growth Marketing to drive patient and member acquisition, engagement, and retention across D2C and B2B channels (employers and health plans). This role will report to Kindbody's Chief Operating Officer, with a dotted-line relationship to the Chief Commercial Officer. Additional scope may include collaborating with senior leadership to assess and develop Kindbody's product and roadmap, as well as its strategic marketing direction. This role will support Kindbody's D2C and B2B product experience and engagement, as well as the commercial and clinical aspects of the business.

Requirements

7- 10+ years of experience in product marketing and growth, including demonstrated experience leading multi-layered teams through other managers
Proven experience leading managers and developing teams
Strong analytical and problem-solving skills
Experience managing multi-channel budgets and driving ROI
Ability to navigate organizational complexity, build alignment across competing priorities, and operate with confidence in ambiguous environments
Able to anticipate shifts, adapt strategy, and make sound decisions in fast-moving or ambiguous environments
Excellent communication and interpersonal skills

Nice To Haves

Ideal candidate will have experience with employee benefits, health plan or clinical environment
Healthcare or digital health experience is a plus

Responsibilities

Lead, coach, and develop managers and ICs across analytics, lifecycle/email, and paid media, along with agency and contractor partners
Drive team effectiveness through clear goals, performance management, and ongoing capability building
Strengthen manager effectiveness and build a scalable, high-performing organization
Translate growth & product priorities into actionable channel strategies and execution plans with a 6–9 month horizon
Partner with senior leadership and clinical stakeholders to align on priorities and drive implementation
Balance strategic direction with hands-on oversight of execution (60% strategic / 40% tactical)
Support all product lines for D2C and B2B including capability overview, product enhancements and future solutions
Collaborate with sales, client success and clinical teams on the development and resources related to product capabilities
Lead managers in the development and execution of integrated campaigns across paid, owned, and earned channels
Ensure campaigns effectively drive patient acquisition, engagement, retention, and revenue across employer and health plan segments
Set the standard for ongoing optimization through structured testing and data-driven decision-making
Own performance tracking across growth marketing, including KPI definition, measurement, and accountability
Synthesize insights to identify risks and opportunities and inform decision-making
Deliver clear, actionable reporting and recommendations to senior leadership
Manage and optimize the growth marketing budget, ensuring efficient allocation of resources and strong return on investment
Recommend channel investment adjustments based on campaign performance and shifting business priorities
Promote a culture of testing and continuous improvement across channels and teams
Evaluate and scale new tools, technologies, and approaches to enhance performance
Monitor industry trends, competitive dynamics, and customer behavior to inform strategy
Translate insights into actionable recommendations that improve growth outcomes
Collaborate with cross-functional partners across product, clinical, and customer success teams to support growth initiatives
Drive alignment on growth strategies and execution plans across stakeholders
Contribute to problem-solving, risk assessment, and execution planning for complex initiatives