Senior Director, Growth Marketing

Transact Campus

17d

About The Position

Who We Are: Transact and CBORD have come together as industry leaders in integrated technology solutions, powering housing, access, foodservice, nutrition, eCommerce, card systems, and innovative payment, mobile credential, and commerce solutions. Our technology supports K-12 and higher education, healthcare, senior living, and business campuses, creating connected campus experiences that simplify operations and enhance lives. With a mobile-centric ecosystem and partnerships with over 1,750 institutions, we are dedicated to improving the student experience across all aspects of campus life. We are currently seeking a highly strategic, data-driven Senior Director of Growth Marketing to lead and scale a high-performing team responsible for full-funnel demand generation, Account-Based Marketing (ABM), and digital strategies that accelerate revenue growth across our Healthcare (Food & Nutrition + Commerce) and Higher Education (Integrated Payments, Campus ID, Campus Commerce) lines of business. This senior leader will oversee a multidisciplinary team including Growth Marketers and Copywriters, and will be accountable for driving predictable pipeline growth, optimizing marketing-to-sales conversion, and building a modern growth engine rooted in analytics, technology, segmentation, and compelling storytelling. The ideal candidate is a proven marketing leader with deep experience in ABM, digital demand generation, and Martech optimization (HubSpot required), who thrives in a fast-paced environment and knows how to build, operationalize, and scale revenue-generating programs. They will bring a track record of hiring and mentoring high performers, partnering seamlessly with Sales, Product Marketing, and Revenue Operations, and delivering measurable impact across both new logo acquisition and customer expansion.

Requirements

• 15+ years of progressive B2B marketing experience in SaaS, healthcare, higher education, fintech, commerce, or related technology sectors.
• Proven leadership experience, including managing and scaling multi-disciplinary marketing teams.
• Demonstrated success designing and executing ABM programs that produce measurable pipeline, accelerate deal cycles, and deepen multi-stakeholder engagement.
• Advanced expertise in HubSpot (must have) and strong proficiency with martech, CRM, attribution, and analytics platforms.
• Track record of driving significant improvements in MQL → SQL conversion, pipeline quality, and revenue outcomes.
• Strong analytical mindset, with the ability to interpret complex data and translate insights into action.
• Exceptional storytelling ability, with experience crafting differentiated narratives for enterprise SaaS solutions.
• Superior communication skills and a reputation for building collaborative, trust-based partnerships with Sales and cross-functional stakeholders.
• Highly organized, decisive leader adept at managing multiple priorities, complex projects, and fast-moving teams.
• A growth mindset: curious, innovative, and motivated by continuous improvement and ambitious goals.

Responsibilities

• Lead, mentor, and develop a high-performing team of Growth Marketers, SDRs, and Copywriters, fostering a culture of accountability, creativity, and results.
• Recruit, hire, and onboard top talent to scale the growth function and elevate marketing execution across the organization.
• Translate corporate priorities into clear growth objectives, operating frameworks, and measurable outcomes.
• Define and own the enterprise ABM strategy across Healthcare and Higher Education, including ICP design, tiered account segmentation, account selection, and orchestrated multi-channel plays.
• Drive integrated, full-funnel campaigns; email, digital, paid, content, webinars, events, direct mail, SDR + CSM plays—that support both new logo acquisition and customer expansion.
• Build scalable marketing motions that engage multi-stakeholder buying committees across IT, finance, auxiliary services, food operations, and administrative leadership.
• Own pipeline targets for Growth Marketing, ensuring strong performance across MAL → MQL → SQL → Opp progression.
• Partner closely with Sales leadership to align on goals, processes, SLAs, account plans, and territory strategies.
• Continuously refine lead scoring, routing logic, nurture journeys, and handoff processes to increase efficiency and conversion.
• Partner with Analytics Manager to oversee HubSpot and the broader martech ecosystem, ensuring optimal use of automation, workflows, segmentation, scoring, personalization, attribution, and dashboards.
• Oversee always-on digital programs including paid media, retargeting, SEO/SEM, and website optimization, to drive high-quality inbound interest and improve ROI across channels.
• Implement ongoing A/B testing across messaging, creative, landing pages, and digital pathways to maximize conversion.
• Own performance analytics and reporting across funnel metrics, account engagement, pipeline contribution, influenced revenue, CPL, CAC efficiency, and ROI.
• Present insights, recommendations, and forecasts to senior leadership and GTM partners with clarity and business acumen.
• Champion a culture of experimentation, continuous learning, and data-backed decision-making.
• Collaborate with Sales, Product Marketing, and Client Success to develop GTM motions, enablement plans, content strategies, and product launch initiatives.
• Help shape industry-specific messaging and positioning rooted in market trends across healthcare, fintech, commerce, credentialing, and higher ed technology.
• Drive seamless campaign execution and consistent field alignment across regions, segments, and LOBs.

Benefits

• Employer paid Life Insurance / AD&D / Short-Term
• Voluntary Long-Term Disability Insurance / Term Life Insurance / AD&D
• Access to FSA Plans & Commuter Benefit Plans
• 401(k) Savings Plan where the Company Match of $0.50 for each $1 you contribute on the first 8% of pay.
• Both your contribution and the company contribution are immediately 100% vested.
• Access to the Roper Employee Stock Purchase Plan
• Paid Parental Leave Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees