Senior Director, Growth and Lifecycle Marketing

MeUndies•Culver City, CA

34d•Hybrid

About The Position

This role is responsible for building and executing a comprehensive full-funnel growth strategy that spans acquisition, lifecycle, and retention marketing, directly aligned with company objectives and long-term business growth. The position involves owning and scaling various marketing programs, including Affiliate, Influencer & Creator Marketing, and Content strategy. A key focus is on Lifecycle Marketing across multiple channels like email, SMS, onboarding, customer journey orchestration, retention, loyalty, and reactivation. The role also requires managing and integrating diverse marketing channels, optimizing a significant budget with a focus on key performance indicators like CAC, LTV, retention, incrementality, and ROI. A strong emphasis is placed on implementing rigorous testing frameworks, analyzing data for growth opportunities, and partnering cross-functionally with various teams to ensure seamless customer experiences. The Senior Director will also oversee external agencies and vendors, lead and mentor a high-performing team, and deliver regular reports and strategic recommendations to executive leadership.

Requirements

Bachelor’s degree in Marketing, Business, or related field
8+ years of experience in growth and lifecycle marketing, ideally within a DTC environment
Proven success managing both acquisition and retention channels, including Paid Media, Email, SMS, and Affiliate (Podcast, OOH, OTT a plus)
Experience in DTC subscription or membership models
Familiarity with advanced lifecycle tools and personalization strategies
Experience with tools such as Google Analytics, Segment, Iterable, Looker, Asana, Bazaarvoice, and Channable
Strong track record of managing and optimizing multi-million dollar media budgets with a data-driven approach
Deep understanding of customer lifecycle metrics (LTV, CAC, retention, churn, cohort analysis)
Experience with attribution and measurement frameworks, with a thoughtful perspective on incrementality and multi-touch attribution
Strong leadership and stakeholder management skills, with the ability to influence cross-functional teams
Excellent analytical, communication, and problem-solving skills
Results-oriented mindset with a passion for driving scalable, sustainable growth

Nice To Haves

Podcast, OOH, OTT experience a plus

Responsibilities

Build and execute a comprehensive full-funnel growth strategy spanning acquisition, lifecycle, and retention marketing, directly aligned to company objectives and long-term business growth
Own and scale Affiliate programs, including partner strategy, commission structures, incrementality tracking, and performance optimization
Lead Influencer & Creator Marketing from end-to-end — program design, sourcing, contracting, relationship management, and performance measurement
Drive Content strategy that fuels both top-of-funnel acquisition and deeper customer engagement across the customer lifecycle
Own Lifecycle Marketing strategy across email, SMS, onboarding, customer journey orchestration, retention, loyalty, and reactivation programs
Manage and integrate marketing channels across Paid Media, Affiliate, Podcast, OOH, OTT, Email, SMS, and emerging growth channels to create cohesive, data-driven customer experiences
Own and optimize a multi-million dollar Growth and Retention/CRM budget with a strong focus on CAC, LTV, retention, incrementality, and overall ROI
Implement and scale rigorous testing frameworks — including A/B, lift, incrementality, and multivariate testing — across acquisition and lifecycle channels to continuously improve performance
Analyze campaign, channel, and customer data to identify growth opportunities, optimize funnel performance, and drive measurable business impact
Partner cross-functionally with Product, CX, EDP, Finance, and Creative teams to deliver seamless, customer-centric experiences across every touchpoint
Collaborate closely with Creative teams to develop high-performing briefs and campaigns informed by acquisition, retention, and customer behavior insights
Oversee external agencies, vendors, and strategic partners to ensure strong execution, operational excellence, and scalable growth across all marketing functions
Lead and mentor a high-performing team across acquisition, performance marketing, and lifecycle/CRM functions, fostering a culture of accountability, experimentation, and continuous optimization
Deliver regular reporting, insights, and strategic recommendations to executive leadership on growth, retention, lifecycle performance, and overall marketing effectiveness