Senior Director, Group Fitness

YMCA Central Maryland • Towson, MD

1d

About The Position

The Senior Director, Group Fitness will shape the group fitness experience across the Y in Central Maryland. This leader will oversee instructors and coaches, use member feedback and participation data to build compelling schedules, develop instructors, introduce new programming, and strengthen Group Exercise as a driver of member connection and retention. The role will also grow the Small Group Training business by creating fee-based experiences that provide coaching, accountability, community, and results while generating sustainable revenue. The position brings together programming, people leadership, and business performance, including understanding participation and revenue figures, monitoring P&L performance, and identifying growth opportunities.

Requirements

• Experience as a fitness leader.
• Strong knowledge of Group Exercise.
• People-development skills.
• Business acumen.
• Experience with sales, retention, revenue growth, or fee-based programming.

Responsibilities

• Lead group fitness instructors and coaches across the Y in Central Maryland.
• Use member feedback and participation data to develop schedules members want to attend.
• Develop instructors and introduce fresh programming.
• Strengthen Group Exercise as a driver of member connection and retention.
• Grow the Small Group Training business by creating fee-based experiences.
• Monitor participation, revenue, and P&L performance and identify opportunities for growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed