Senior Director, Global Social Media Initiatives
About The Position
The Senior Director, Global Social Media Initiatives will lead the global integrated strategy and development of Sephora's key social and influencer programs. Embedded within the US-based Social and Influencer teams and serving as Sephora's "lead design market," this role will oversee the global evolution of flagship influencer programs such as the Sephora Squad, while spearheading new social initiatives across all Sephora markets. The role requires close collaboration with Global Marketing and Merchandising teams, regional Social and Influencer leads, and senior leadership across the organization to scale social innovation, foster global synergies, and inspire market-based teams to adopt best practices.
Requirements
- 12+ years of experience in social media marketing or influencer marketing
- 5+ years of experience managing and developing marketing teams in the social and influencer space
- Experience working in a global or multi‑market role; international experience preferred
- Strong understanding of social platforms, creator ecosystems, and performance analytics
- Ability to influence and collaborate across senior stakeholders and global teams
- Bachelor’s degree in Business, Marketing, or a related field preferred
Responsibilities
- Lead and champion Sephora’s key global social and influencer initiatives, including flagship creator programs, in partnership with U.S. and regional Social & Influencer teams
- Serve as the U.S.-based design market, defining global frameworks while enabling local market adoption and execution
- Partner with Global Brand Marketing and Integrated Marketing teams on social strategy, storytelling, and execution for key global campaigns
- Support U.S. Influencer teams on global activations involving international markets and creators
- Build and scale a global social governance, analytics, and reporting ecosystem to drive insights, learning, and best‑practice sharing across markets
- Leverage social data and performance insights to inform strategy and decision‑making
- Spearhead social innovation across markets, including emerging platforms, AI, social commerce, and new creator models
- Foster cross‑market influencer synergies and partner with global leadership on reputational management across social platforms
- Evangelize the Sephora community across senior levels of the organization while fostering a collaborative, innovative, and inclusive culture
Benefits
- Medical, dental, and vision coverage
- Disability and life insurance
- 401k with 4% match
- FSA and HSA programs
- Student Debt Retirement plan
- PTO
- Flexibility
- Protected leave
- Access to training, development, and tuition reimbursement
- 30% discount on all merchandise/services
- Opportunities for free product or “gratis”
- Flash sale discounts on LVMH brand products
- Free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse
- Volunteer and donation matching
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What This Job Offers
Job Type
Full-time
Career Level
Senior
