Senior Director, Global Marketing Procurement
About The Position
The Senior Director, Global Marketing Procurement (North America) is a hands-on, individual-contributor leadership role responsible for shaping and managing more than $1 billion in North American media spend. The role leads strategic sourcing and negotiations with media agencies, digital platforms, and other media suppliers to secure measurable business value, transparency, and performance. It is focused on commercial negotiations, value realization, and financial outcomes—not media strategy, planning, or brand marketing, and not solely consultative procurement or governance. The position partners with marketing, finance, legal, operations, and global procurement teams, serving as a commercial counterbalance and trusted advisor to marketing stakeholders. It also supports transformation initiatives and evolving commercial models across the media ecosystem. The role is based in Atlanta, Georgia, and requires up to 20–30% global travel according to the job description; the posting separately lists travel as 26%–50%.
Requirements
- At least 10 years of experience with deep expertise in the North American media marketplace.
- Direct, hands-on experience negotiating and managing media agency and platform contracts.
- Strong understanding of media agencies, digital media, eCommerce, planning and optimization, data, tools, and measurement.
- Proven success managing large-scale commercial portfolios and complex negotiations.
- Exceptional communication, stakeholder management, and influencing skills.
- Strong commercial acumen, strategic thinking, and problem-solving capability.
- Must be currently authorized to work in the United States full-time and must not require The Coca-Cola Company's sponsorship to continue working legally in the United States.
Responsibilities
- Lead sourcing strategies and negotiations for more than $1 billion in North American media spend.
- Structure and negotiate complex agency and platform agreements, including fees, incentives, performance guarantees, and commercial terms.
- Use analytics, benchmarking, and market intelligence to optimize value, return on investment, and efficiency.
- Develop innovative sourcing approaches and scalable commercial best practices.
- Manage senior relationships with media agencies, digital platforms, and media suppliers.
- Evaluate agency planning and buying effectiveness using cost, reach, ROI, transparency, and delivery metrics.
- Ensure supplier performance aligns with business and financial objectives.
- Partner with marketing, legal, finance, operations, and global procurement teams to align media investments with enterprise goals.
- Support transformation initiatives and evolving commercial models across the media ecosystem.
- Serve as a commercial counterbalance and trusted advisor to marketing stakeholders.
- Monitor media, technology, and marketplace trends to identify opportunities, mitigate risk, and improve business outcomes.
- Build scalable frameworks for cost modeling, measurement, governance, and performance management.
Benefits
- A full range of medical, financial, and/or other benefits is offered, dependent on the position.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
