Global Marketing Director

Carver & Associates • Atlanta, GA

2d

About The Position

The Global Marketing Director provides executive-level marketing leadership, strategic planning, and business development support. The role develops and executes marketing strategies aimed at hospitality owners, developers, management companies, architects, designers, purchasing professionals, and other decision-makers, supporting revenue growth and positioning Carver & Associates as a premier hospitality procurement firm specializing in FF&E, OS&E, project management, sourcing, and purchasing services.

The director oversees brand identity and consistency across platforms; digital marketing, social media, email campaigns, website content, and SEO; public relations and corporate communications; trade show and event participation; and the creation of marketing content. The role establishes marketing KPIs, monitors performance and ROI, and prepares executive reports. It also coordinates marketing vendors and consultants and fosters collaboration among marketing, procurement, project management, and business development teams. Other duties may be assigned.

Requirements

• Bachelor’s degree in marketing, business administration, communications, advertising, or a closely related field.
• At least 5 years in the field; generally, 10+ years of progressive marketing experience with a proven record in mid-to-senior leadership roles.
• Experience aligning global business objectives with regional execution, managing cross-functional teams, and overseeing multi-market campaigns in B2B or B2C leadership.
• Demonstrated experience managing large-scale global marketing budgets, external creative and PR agencies, and vendor partnerships.
• Proficiency with modern marketing platforms and practices, including CRM platforms such as Salesforce.com, marketing automation, SEO/PPC, analytics, and Account-Based Marketing (ABM).
• Ability to analyze global marketing metrics, ROI, conversion rates, and pipeline growth and use the findings to adjust strategies.
• Expertise in global brand positioning, messaging consistency, thought leadership, and multi-channel content ecosystems.
• Understanding of diverse international markets, local consumer behaviors, cultural nuances, and regional trade regulations.
• Executive-level storytelling and communication skills.
• Proficiency in English and familiarity with managing distributed global teams across multiple time zones.

Nice To Haves

• Advanced degree.

Responsibilities

• Develop and execute marketing strategies for hospitality owners, developers, hotel management companies, architects, designers, purchasing professionals, and other decision-makers.
• Support revenue growth through marketing initiatives aligned with corporate objectives.
• Position Carver & Associates as a premier hospitality procurement firm specializing in FF&E, OS&E, project management, sourcing, and purchasing services.
• Maintain and strengthen the Company’s brand identity and ensure consistent messaging, graphics, presentations, and corporate communications.
• Develop and maintain brochures, sales sheets, project portfolios, case studies, capability statements, and presentations.
• Manage the Company’s digital presence, including LinkedIn, Facebook, Instagram, YouTube, and other appropriate platforms.
• Develop and manage email marketing campaigns and lead-nurturing initiatives.
• Coordinate website content updates and support SEO initiatives.
• Draft and distribute press releases about company milestones, project awards, executive appointments, and strategic partnerships.
• Build relationships with hospitality media outlets and trade publications; coordinate media interviews, speaking engagements, and corporate communications; and support reputation management.
• Coordinate participation in hospitality conferences, trade shows, and networking events, including exhibit planning, sponsorships, promotional materials, and event logistics.
• Assist with post-event lead follow-up and reporting, and represent Carver & Associates at industry events when requested.
• Develop articles, newsletters, blogs, white papers, case studies, client success stories, video content, and marketing campaigns.
• Highlight completed hospitality projects, renovations, conversions, procurement initiatives, and client testimonials.
• Collaborate with project management and business development teams to create marketing content.
• Establish measurable marketing KPIs, monitor performance, and prepare periodic executive reports measuring campaign effectiveness and ROI.
• Coordinate and provide direction to marketing consultants, agencies, photographers, videographers, graphic designers, website developers, and other marketing vendors as requested.
• Foster collaboration among marketing, procurement, project management, and business development teams.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Director