Senior Director, Global Market Research - Immunology

Lilly•Indianapolis, IN

3d•$166,500 - $244,200•Onsite

About The Position

The Senior Director, Global Market Research owns market research for a global platform and serves as the primary business partner to its global marketing teams. The role defines what the business needs to learn, sets and prioritizes the platform’s research agenda, and translates findings into a clear, decision-ready narrative for global brand and franchise leadership that represents the perspectives of patients, healthcare professionals, and payers. Analytics supports research decisions where needed; the role can perform basic analysis with AI analyst tools and escalates complex or novel analytics to the US Marketing Analytics lead. The position reports to the Associate Vice President (AVP) – Immunology Strategic Intelligence and works in a matrixed model with the US Marketing Analytics lead, centralized Research Science, and broader analytics and AI/data-foundation teams. It is based at Lilly’s Corporate Center in Indianapolis, Indiana. Relocation assistance is available for qualified candidates. The role leads the platform’s learning agenda and research delivery, including prioritizing resources and research spend, guiding research associates, overseeing vendors and study quality, and synthesizing qualitative, quantitative, and analytics inputs. It applies AI-enabled methods where appropriate while using human judgment to frame questions, assess research quality, and interpret results in context. The role also represents platform needs in the development of the team’s AI and agentic roadmap.

Requirements

Bachelor’s degree.
At least 5 years of experience in market research or a related insight-generating function.
Authorized to work in the United States on a full-time basis; the employer will not sponsor or support work authorization for external applicants.

Nice To Haves

MBA or other advanced degree.
Demonstrated depth in market-research craft, including learning-agenda design, qualitative and quantitative methods, and launch and tracking research, along with working fluency in analytics.
Experience serving as a primary point of contact for senior business stakeholders, ideally in a matrixed or shared-services organization.
Skill in framing business questions and synthesizing findings across methods and data sources into a coherent business narrative.
Ability to influence senior individuals and teams, including at therapeutic-area and leadership levels, without direct authority.
Ability to navigate ambiguity, competing priorities, and complex, matrixed stakeholder landscapes.
Strong track record of partnering closely with analytics.
Experience designing or overseeing launch measurement, brand tracking, or integrated learning agendas at global scale.
Experience applying AI tools and techniques in market research, such as synthetic data or respondents, automated analysis, or agentic approaches, or strong interest and aptitude in building this capability.
Experience partnering with centralized research-methods, vendor, and panel-management teams.
Relevant therapeutic-area experience, such as Immunology or GI.
Experience supporting a product launch and subsequent in-market strategy.

Responsibilities

Serve as the primary business partner and trusted advisor to the platform’s global marketing teams on the market-research agenda, representing the voice of the customer alongside the evidence base.
Act as the main point of contact for platform market-research questions, framing business questions into appropriate research and routing work to the right resources.
Influence global brand, franchise, and therapeutic-area strategy and decision forums with integrated customer insight.
Maintain knowledge of customers, platform strategy, portfolio and product priorities, and competitive dynamics, and translate it into decision-ready recommendations.
Set expectations and participate in platform-level budget ownership by prioritizing and allocating people, time, and research spend within the therapeutic-area budget owned by the AVP.
Promote a one-team culture across market research and analytics and reduce duplicated effort and competition for business attention.
Coach and develop market-research associates, including in matrixed relationships without direct reporting authority, and support their development toward broader leadership roles.
Hold the team accountable for operating in optimized ways aligned with the team’s agentic strategy.
Own the platform’s continuous market-research learning plan and frame ambiguous or cross-cutting business questions into appropriate research approaches.
Prioritize and re-sequence the research agenda as business questions and market developments arise, and help rank platform requests within the shared backlog.
Assign research associates to high-priority decisions and provide research-craft direction and quality oversight.
Conduct research for US business needs when requested by the US Marketing Analytics lead, partnering to deliver an integrated point of view.
Oversee end-to-end research delivery, working with external vendors, centralized Research Science, and AI tools.
Synthesize qualitative, quantitative, and analytics inputs into a clear, decision-ready narrative; identify findings that agree, conflict, or need reconciliation before sharing them with senior stakeholders.
Coach business partners on framing questions that market research is best positioned to answer.
Use external vendors, centralized Research Science, and AI tools in the appropriate mix while maintaining platform-team ownership of framing, judgment, and interpretation and relying on centrally maintained shared standards and vendor governance.
Apply AI-enabled methods, including synthetic respondents, automated synthesis, predictive approaches, and agentic approaches, to accelerate suitable research while reserving human-led primary research for high-stakes decisions.
Use human judgment to frame questions, identify flawed samples, and interpret results in context, and represent platform needs in shaping the broader AI and agentic roadmap.

Benefits

Relocation assistance for qualified candidates.
Company bonus for eligible full-time employees, depending in part on company and individual performance.
Company-sponsored 401(k) eligibility.
Pension.
Vacation benefits.
Eligibility for medical, dental, vision, and prescription drug benefits.
Flexible benefits, including healthcare and/or dependent day-care flexible spending accounts.
Life insurance and death benefits.
Certain time-off and leave-of-absence benefits.
Well-being benefits, including an employee assistance program, fitness benefits, and employee clubs and activities.