Senior Director, Global Digital Demand Generation

Cisco • San Jose, CA

2d • $278,400 - $405,600 • Hybrid

About The Position

The Global Digital Demand Generation team is a critical part of Cisco’s Global Integrated Marketing organization, driving full-funnel demand creation, pipeline acceleration, and enterprise-wide paid media investment across architectures and regions. As a key growth engine for Cisco’s multi-billion-dollar portfolio, the team turns global campaign strategy into seamless omni-channel customer journeys that deliver measurable business impact. Comprised of high-performing performance marketers, media strategists, and digital specialists around the world, the team operates in an agile, highly collaborative, experimentation-led environment and offers an outstanding opportunity to modernize B2B demand generation at scale while building a best-in-class operating model for Cisco.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Computer Science, Engineering, or a related field + 17 years of related B2B marketing experience, OR Master’s degree + 14 years of related experience (or equivalent related practical experience).
• 10+ years of direct experience leading digital demand generation, performance marketing, and enterprise paid media investments within global B2B enterprise technology environments.
• 7+ years of people management experience with direct responsibility for managing multi-layered global teams and developing people managers.
• Professional experience managing multi-million-dollar global paid media budgets with direct accountability for sourced pipeline delivery, revenue growth, and marketing return on investment.
• Professional experience designing and executing full-funnel digital programs across paid media, paid search (SEM), paid social, digital nurture, and conversion optimization within matrixed global organizations.

Nice To Haves

• Experience architecting Account-Based Marketing (ABM) programs, Lead Generation, multi-touch attribution models, and AI-driven personalization engines.
• Experience establishing build/buy/partner strategies and leading global media agency networks, digital partners, and MarTech vendor contracts.
• Working knowledge of enterprise B2B MarTech stacks (e.g., Salesforce, Marketo/Eloqua, Adobe Experience Cloud, 6sense/Demandbase) and closed-loop data governance.
• Experience orchestrating integrated paid and non-paid marketing channels, including leveraging large-scale corporate sponsorships and tier-1 events as digital reach vehicles.
• Experience managing marketing P&L, budget governance, and working vs. non-working spend optimization across the B2B technology buying cycle (IT Decision Makers, CISOs, CIOs).

Responsibilities

• Lead Cisco’s global digital demand organization to drive leads, pipeline growth, accelerate revenue, and maximize marketing ROI across regions and architectures.
• Partner with Integrated Marketing Strategy leaders to execute high-converting omni-channel programs across paid media, search, social, email, webinars, and nurture.
• Advance the digital demand engine through AI, automation, and predictive analytics, while optimizing a hybrid model of internal talent, agencies, and MarTech partners.
• Collaborate cross-functionally to drive experimentation, improve full-funnel attribution, and turn digital engagement into qualified pipeline.

Benefits

• medical, dental and vision insurance
• a 401(k) plan with a Cisco matching contribution
• paid parental leave
• short and long-term disability coverage
• basic life insurance
• paid time away
• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
• 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees (non-exempt)
• flexible vacation time off program (exempt)
• 80 hours of sick time off provided on hire date and each January 1st thereafter
• up to 80 hours of unused sick time carried forward from one calendar year to the next
• Additional paid time away may be requested to deal with critical or emergency issues for family members
• Optional 10 paid days per full calendar year to volunteer
• annual bonuses
• performance-based incentive pay
• restricted stock units

What This Job Offers

• Job Type: Full-time
• Career Level: Senior