Senior Director Global Brand Leader, Tempo by Hilton

Hilton • Browns Summit, NC

1d • Onsite

About The Position

This role is based at our corporate office in McLean, VA. Hilton is seeking a strategic, commercially and operationally minded leader to serve as Senior Director, Global Brand Leader, Tempo by Hilton - our approachable lifestyle brand that combines a design forward aesthetic with mindful living experiences in a scalable model designed to deliver strong owner returns. This role sets and evolves the global direction for the brand — translating strategy into sustained performance across brand health, guest experience, owner value, and long-term growth. Working within a highly matrixed environment, the Senior Director orchestrates and influences cross-functional alignment and activation to deliver against the brand vision. As a visible brand steward, this leader builds credibility and trust with owners, operators, and internal stakeholders, representing the brand with clarity and conviction.

Requirements

• Ten (10) or more years of experience in hospitality, brand management/strategy, or a related field.
• Demonstrated experience leading a global or multi-market brand or comparable business.
• Demonstrated experience supporting the development of strategic initiatives—building business cases, securing alignment across a matrixed organization, and driving execution through to implementation.
• Experience leading market assessments, consumer insights work, and competitive benchmarking to inform strategy.
• Experience developing annual plans, budgets, forecasts, and multi-year roadmaps.
• Direct experience engaging owners, operators, and franchise partners.
• Willingness to travel up to 40%.

Nice To Haves

• A growth-stage brand leader with deep owner credibility and a experience scaling new concepts into commercially successful, owner-adopted brands.
• Experience leading lifestyle, focused service, or select service hospitality brands.

Responsibilities

• Serve as the chief steward, storyteller, and advocate for Tempo by Hilton, ensuring a clear, compelling, and consistently understood brand narrative across internal partners, owners, and hotel teams.
• Define and deliver a differentiated brand offering for guests and owners, grounded in market insight, guest satisfaction, operational reality, and owner profitability.
• Safeguard brand reputation and long-term value by identifying risks, setting guardrails, and making informed trade-offs.
• Maintain a deep understanding of the brand's role within Hilton's broader portfolio and its contribution to enterprise strategy.
• Define and evolve the global brand strategy to ensure sustained relevance, differentiation, and health over the medium and long term.
• Set brand aspiration, positioning, and guest and owner value propositions that drive competitive advantage and growth.
• Stay closely connected to consumer, competitor, and market trends to inform strategic direction.
• Own mid- to long-term brand performance outcomes, partnering with Commercial and Development teams to understand results, remove barriers, and unlock opportunities.
• Align cross-functional partners around brand priorities and enterprise initiatives to deliver measurable outcomes.
• Advocate for appropriate enterprise resources and investment in support of brand objectives.
• Ensure brand strategies, standards, and investments support strong owner returns and best-in-class profitability.
• Set the vision and strategic parameters for product strategy, including prototypes, design guidance, wellness, and F&B, in partnership with functional teams.
• Define, maintain, and evolve brand standards across design, service, F&B, and programming to deliver a distinctive, on-brand guest experience while balancing owner economics.
• Ensure Brand Standards align with brand goals and desired guest outcomes.
• Ensure physical product and service experiences align with brand positioning, operational realities, and financial targets.
• Define, champion, and evolve the brand's culture, service ethos, signatures, and rituals, partnering with Operations and Learning teams to embed the experience for guests and team members.
• Partner with Marketing to ensure brand positioning, messaging, and voice are expressed across consumer touchpoints, while Marketing leads execution.
• Leverage performance data and competitive insight to inform strategy and strengthen brand performance over the medium and long term.
• Identify risks to growth and performance, addressing structural barriers and enabling corrective action.
• Navigate and lead within a complex matrixed organization, developing and activating partnerships to deliver brand imperatives.
• Oversee brand engagement in key lifecycle and contractual moments, ensuring alignment with brand strategy and long-term portfolio value.
• Define and govern a clear global development strategy that balances growth ambition with brand quality and integrity.
• Establish and articulate the “brand box” to enable Development teams to position and sell the brand.
• Approve and manage brand exceptions with discipline, in collaboration with regional brand leaders.
• Partner with Development and regional teams to drive high-quality, market-appropriate growth aligned with brand strategy.
• Ensure regional teams have clear parameters to regionalize and deploy the brand.
• Lead brand-level owner engagement and governance, building relationships to support retention, growth, and long-term brand success.

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what’s next

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed