Senior Director, edX Brand & Content

2U • Crystal City, TX

5h • Hybrid

About The Position

The Senior Director, edX Brand & Content Strategy will define what edX stands for and how it shows up across every touchpoint: website, lifecycle, social, paid media, partner experiences, and AI-driven discovery. This role defines the edX brand in the market and builds the system that scales it. This role also builds a durable brand and content engine that drives traffic, trust, conversion, user activation and makes edX the most credible, discoverable, and conversion-ready platform in learning. At 2U, the parent company of edX, the mission is to make learning limitless and deliver world-class higher education at scale, partnering with colleges, universities, and corporate partners to accelerate careers and transform lives.

Requirements

• 8-10+ years in brand/content with business accountability
• An operator mindset who thrives in a "build from zero" environment; capable of setting high-level brand strategy but entirely willing to write copy, build assets, and execute.
• Deep expertise in SEO and AI-driven discovery, with a track record of materially improving organic traffic, visibility, and conversion
• Fluent in applying AI tools to accelerate content production, improve quality, and drive measurable marketing performance
• Experience in marketplace or scaled digital environments
• Operator mindset; builds from zero

Responsibilities

• Define clear, differentiated positioning for edX vs competitors
• Translate into consistent messaging across site, lifecycle, and partner experiences
• Ensure every experience reinforces brand clarity, credibility, and trust
• Build scalable frameworks to maintain consistency across partners and programs
• Own the end-to-end content strategy across SEO, social, and lifecycle
• Align content to measurable outcomes: traffic, conversion, revenue
• Create engaging, persuasive, and learner-focused content that drives conversions and builds brand trust
• Build and scale a high-output content system aligned to traffic, conversion, and revenue
• Leverage AI tools to enhance the creative process, increase output, and accelerate testing
• Define the content and authority strategy required to win in AI-driven discovery in partnership with the SEO team
• Builds authoritative narratives that drive digital reputation and sentiment to ensure that edX is visible, trusted, and cited across search and AI surfaces
• Define messaging frameworks across the full learner journey
• Ensure consistency from first touch through conversion and repeat engagement
• Sets the strategic content direction and partners with Lifecycle team to improve brand-led activation, conversion, and retention
• Define and manage edX’s voice across social, creators, and community platforms
• Ensure edX is present where learners research, validate, and form opinions
• Build repeatable content and distribution systems that reinforce brand

Benefits

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees