Brand Content Senior Advisor

Baker Hughes • Houston, TX

1d • Hybrid

About The Position

The Brand Content Senior Advisor at Baker Hughes is responsible for strengthening the organization’s global brand by establishing a differentiated portfolio of brand content and assets. This role aims to create awareness and build long-term brand equity for Baker Hughes in established and emerging markets. Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide, with over a century of experience and a global footprint in more than 120 countries. The company is focused on rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet.

Requirements

• 8+ years of experience in digital strategy and channel management
• Proven experience with digital strategy, website architecture and cross‑functional stakeholder management
• Strong analytical, strategic thinking, and written communication skills
• Strong curiosity about new ideas and how things work together
• Website development and content appreciation
• Understanding of the importance of storytelling on the web
• Strong project leadership and cross‑functional collaboration
• Ability to simplify complex ideas into clear, compelling frameworks

Responsibilities

• Developing and executing campaign content
• Leading the development and production of brand content to build brand equity and increase market awareness
• Content scoping, creative oversight, budget management, and performance tracking
• Maintaining dashboards and reporting mechanisms to evaluate brand content effectiveness
• Partnering with sales and commercial teams to support strategic, holistic brand campaigns with unique content that creates brand awareness and enhances the company’s reputation across multiple markets around the world
• Collaborating within the BMEC team and across the company to ensure brand content relevance across multiple market-specific situations and challenges
• Create specific content to support key region- or segment-specific issues
• Partnering with and direct internal creative teams (designers, copywriters) and external agencies to develop campaign content that is visually striking, relevant, and on-brand
• Building and executing rich go-to-market plans that deploy rich content across various channels—including social media, web, email, and events—to ensure a unified brand experience
• Collaborating on plans and schedules for content delivery to ensure campaigns launch on time and on budget
• Helping develop and execute multifaceted marketing campaigns, incorporating the messaging and rich content that demonstrates Baker Hughes’ leadership in rewriting The Energy Equation
• Ensuring all campaign content will build on the corporate personality, brand pillars, and visual identity to establish and reinforce our brand positioning in a new competitive space
• Use data-driven insights to evaluate brand content effectiveness success of campaigns by measuring metrics such as impressions, customer awareness and engagement, and share of voice
• Optimizing content creation based on feedback and performance data to improve future results
• Collaborating with the thought leadership team to develop strategic campaign content (white papers, pitch decks, etc.) to introduce the brand into new and emerging markets like data centers, mining, and utilities
• Studying new markets to understand target audiences, customer personae's, behaviors, unmet needs, and competitor positioning and apply those learning to create unique, relevant content
• Ensuring all content aligns with the overall brand while supporting application-specific messaging and goals
• Incorporating the brand strategy and narrative into ongoing work related to the Six Strategic Priorities and brand campaigns

Benefits

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits
• Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k)
• Choice of coverage options that best suit your needs
• Comprehensive and competitive benefits package
• Additional forms of compensation such as bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees