Senior Director, E-Commerce

REP Fitness•Westminster, CO

9h•$175,000 - $200,000•Hybrid

About The Position

The Senior Director, E-Commerce will lead REP’s digital commerce strategy and execution for REP.com webstore, overseeing all regions and channels including Shopify DTC storefronts and tools while driving strategy globally and across channels. This E-commerce Senior Leader owns the digital revenue and gross margins, website experience, digital merchandising strategies, and the architecture of the platforms and teams that support REP’s webstore business. They will lead internal teams across web development, e-commerce operations, while collaborating closely with Marketing, Product, Operations, Supply Chain, Customer Support and International business units to build a cohesive global digital footprint.

Requirements

12+ years leading digital commerce teams at consumer product or lifestyle brands, ideally with global expansion experience.
Demonstrated experience operating and scaling ecommerce platforms for global consumer brands across multiple markets, currencies, and languages.
Proven track record scaling Shopify-based DTC business to 9+ figures globally.
Deep experience developing and managing high performance teams in a fast paced environment.
Experience in scaling systems and processes in a high growth businesses.
Demonstrated success leading and developing web engineering and e-commerce operations teams.
Highly competent in analytics platforms (GA4, Looker, Tableau, etc.).
Experience coordinating digital operations with international supply chain and logistics solutions; and with working in a global matrixed organizational structure.
Thrives in a fast-growth, entrepreneurial, performance-driven environment.
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.
Resourcefulness - Securing and deploying resources effectively and efficiently.
Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channel
Strategic, but highly execution-minded – Blends long-term vision with hands-on ownership to drive fast, high-quality delivery.
Systems thinker who designs for scale – Builds frameworks and processes that support seamless growth and future complexity.
Exceptional communicator and cross-functional partner – Breaks down complexity and aligns diverse teams through clear, consistent communication.
Operates with accountability, clarity, and urgency – Owns outcomes decisively and drives teams forward with focus and speed.

Nice To Haves

Passion for strength culture and the REP brand is a plus – Brings energy and connection to REP’s mission, products, and community.

Responsibilities

Define and drive REP’s digital commerce strategy across all markets.
Own regional forecasting, revenue, and digital channel gross margins.
Establish channel- and geo-level KPIs and build performance dashboards that support both regional and global decision-making.
Design and implement scalable systems, workflows, and organizational structures that support global growth across all REP product divisions.
Partner with global and regional commercial leaders to align digital commerce priorities, roadmaps, and growth targets with in-market business objectives.
Lead optimization and oversight of REP’s Shopify DTC site.
Direct UX/UI, merchandising strategy, CRO, personalization, localization, and Global navigation logic.
Monitor regional consumer behavior, cultural shopping patterns, and market-specific trends to inform localization and merchandising strategy by region.
Oversee platform roadmap including multi-region architecture, currency, tax, and fulfillment considerations.
Guide decisions around headless commerce, tech stack integrations, and long-term platform evolution.
Lead, hire, and develop teams across web development, e-commerce operations, and digital merchandising.
Manage and evaluate external partners and vendors, including development agencies, CRO partners, digital marketing agencies, and analytics providers.
Create a high-performance, data-driven culture rooted in accountability and continuous improvement.
Partner with Marketing and Customer Support to align global digital acquisition, CRM, retention programs, loyalty, and customer journey optimization.
Develop strategies to improve LTV, reduce CAC, and tailor retention approaches to major markets.
Work with Supply Chain and Operations to ensure aligned inventory planning and regional fulfillment strategies.
Collaborate with Product teams to support regional product launches and phased rollout plans.

Benefits

Medical, Dental, Vision (Competitive Benefits Packages Available)
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA) options
LTD/STD, Life and AD&D (100% premiums covered by REP)
401k and Roth options with employer match up to 4%
Employee Assistance Program (EAP)
5 weeks of PTO accrued during your first year
48 hours of sick leave annually
7 paid company holidays with an additional floating holiday
Paid Parental leave after 6 months of employment
Birthday - Paid day off
Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
Full access to employee gym
Employee discount on REP equipment and apparel
Daily snacks and drinks provided by REP (for onsite employees)
'Fitness' casual attire
Company and team building events
Professional growth and development within the organization
LIFE-WORK balance