Senior Director, Digital Strategy & Activation - Women's Healthcare

Bayer•Morristown, NJ

16h•$220,240 - $330,360•Hybrid

About The Position

The Senior Director, Digital Strategy & Activation – Women’s Healthcare (Franchise) is responsible for leading and coordinating digital strategy and activation across the Women’s Healthcare franchise, spanning both HCP and patient audiences. This role provides franchise‑level oversight and alignment across large, complex digital ecosystems supporting the IUD and menopause portfolios. The role partners closely with Product Leads and Product Squads to ensure digital strategies are sequenced, integrated, and optimized across brands with different business maturity profiles. In addition, this leader serves as a change agent and thought leader, helping elevate WHC marketing strategy through the adoption of advanced digital capabilities, including AI, and by staying ahead of emerging industry and platform trends.

Requirements

10+ years of experience in digital strategy, marketing, or media leadership within pharmaceutical, healthcare, or consumer‑centric environments.
Demonstrated experience operating across large, complex digital ecosystems, including paid media, social, influencer marketing, content, CRM, and patient engagement.
Deep expertise in patient‑focused and consumer‑grade digital marketing, particularly for brands with heavy direct‑to‑consumer investment.
Strong understanding of emerging marketing technologies and applied use of AI in digital and media strategy.
Proven ability to synthesize data, insights, and experimentation into clear strategic direction.
Experience guiding strategists and in‑house activation teams in a highly matrixed environment.
Executive presence, strong judgment, and comfort operating in ambiguity.

Responsibilities

Own and synchronize digital strategy across both HCP and patient audiences for the WHC franchise, ensuring cohesive and coordinated approaches across the IUD and menopause portfolios.
Align priorities, learning agendas, and activation focus across brands to support total franchise performance.
Balance the needs of a mature, large‑scale IUD franchise with a menopause brand in launch and learning mode, ensuring appropriate focus, sequencing, and experimentation.
Provide strategic oversight across multi‑channel digital ecosystems, including paid media, owned platforms, social, influencer, CRM, and patient engagement programs.
Identify cross‑brand dependencies, opportunities, and risks that require franchise‑level coordination rather than brand‑specific optimization.
Ensure clarity and consistency in how digital strategies are translated into activation across Product Squads.
Act as a change agent and digital thought leader in advancing Women’s Healthcare marketing strategy, bringing forward new approaches to improve effectiveness and impact.
Champion the practical and strategic application of AI across digital, media, content, and analytics to improve personalization, speed to market, efficiency, and decision‑making.
Stay ahead of evolving industry, platform, media, and consumer trends, translating external best practices into actionable, brand‑relevant strategies.
Influence how WHC adopts and scales modern marketing capabilities in partnership with enterprise and DSPO teams.
Guide and prioritize the work of one junior digital strategist (Associate Director level), ensuring clear expectations, strong strategic thinking, and effective pull‑through of franchise priorities.
Provide direction and coordination to in‑house media activation, content, and campaign activation teams to enable strong execution and ongoing optimization on behalf of the franchise.
Ensure alignment across strategy, media, content, and campaign execution, maintaining focus on performance and outcomes.
Partner closely with Customer Engagement, Medical, Market Access, Analytics, and Agency teams to ensure digital activation complements broader brand and franchise strategies.
Serve as a franchise‑level digital thought partner, bringing clarity, perspective, and alignment to cross‑functional decision‑making.