Senior Director-Digital Marketing Media

America's Collectibles Network, Inc • Knoxville, TN

11d

About The Position

This is a high-profile, high-impact role at the intersection of media strategy, data science, and creative execution. You will report directly to the Chief Marketing Officer and maintain weekly engagement with the Chief Digital Officer, Chief Financial Officer, and Chief Analytics Officer. You will build and lead a small in-house team, manage a portfolio of premier digital marketing agencies and media consultants, and own the end-to-end digital media strategy for JTV's full brand portfolio.

JTV's broadcast-to-digital model creates attribution complexity that purely digital brands never face: live TV programming drives branded search intent in real time; gemstone education content influences purchase decisions that convert weeks later through different channels; an omnichannel customer is more engaged than a single-channel buyer. Our Analytic Edge MMM and Provalytics MTA are built to decode this complexity. Your job is to act on what they tell you — and to stay ahead of the digital curve through innovative thinking and industry leadership.

Requirements

• 5-10+ years of digital media strategy and execution experience with direct budget management responsibility at scale
• Demonstrated experience working with MMM outputs in a media decision-making capacity — must be able to read channel contribution coefficients, saturation curves, and diminishing returns thresholds without explanation
• Demonstrated experience working with MTA platforms (Provalytics, Northbeam, Rockerbox, or equivalent) to challenge vendor-reported ROAS and identify attribution inflation
• Managed multi-vendor digital media ecosystems with total budgets of $15M+ across four or more simultaneous channel partners
• Strong track record of performance-based marketing — must be fluent in CAC, ROAS, incrementality, LTV, and contribution margin as primary performance currencies
• Bachelor’s degree in Marketing, Digital Marketing, Finance, Business Analytics, or a related field — required
• Can read an MMM output and independently identify channel contribution coefficients, saturation points, and top reallocation opportunities
• Can read an MTA path analysis and identify where last-click is systematically over-crediting bottom-funnel retargeting and affiliate channels
• Working knowledge of Google Ads, Meta Ads Manager, and at least one DSP (Criteo, StackAdapt, or equivalent) at a performance management level
• Experience with Google Analytics 4 and at least one BI/reporting platform (Looker Studio, Tableau, or equivalent)
• Understands the data flows between attribution platforms, ad platforms, and reporting systems — can direct the build of a unified performance dashboard
• Excellent organizational, communication, and leadership skills — experience managing both in-house teams and external agency relationships simultaneously
• Proven track record of using attribution data to challenge vendor self-reported performance in commercial relationships — comfortable telling Criteo their ROAS is overstated with model evidence to back it up
• Can translate complex model outputs into executive-ready budget recommendations without losing analytical rigor
• Experience conducting quarterly business reviews, renegotiating agency scopes, and managing agency performance accountability

Nice To Haves

• Experience in a broadcast, live commerce, or TV-adjacent advertising environment (QVC, HSN, DRTV, cable network) is strongly preferred
• MBA or advanced degree in a quantitative discipline — preferred

Responsibilities

• Digital Media Strategy & Execution
• Attribution Intelligence & Budget Optimization
• Agency & Partner Management
• Creative & Content Leadership
• New Customer Acquisition & Jedora
• Analytics, Measurement & Reporting
• Team & People Leadership

Benefits

• Outstanding employee benefit program with medical, dental and vision coverage available.
• 401(k) Matching
• Generous personal/vacation accrual policy.
• Exceptional employee discount on JTV product.
• 24-hour private Fitness Center for all JTV employees and their immediate family.
• Our employee park features a Walking Trail, Frisbee Golf, Volleyball and MORE!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees