Senior Director, Digital Growth Marketing

Brio Water Technology•Glendale, AZ

20h•Onsite

About The Position

The Senior Director, Digital Growth Marketing owns the engine that gets new customers to Brio, keeps them buying, and turns them into long-term subscribers — and is accountable for the revenue that engine produces. This role owns every traffic-driving and revenue-driving channel on briowater.com: paid search, paid social, SEO, CRM and lifecycle, organic social and the creator network, affiliate and partnership, and display. You will set strategy and lead execution end-to-end — partnering with sales, merchandising, creative, engineering, and data — to build a measurable, compounding growth engine that drives profitable acquisition, repeat purchase, subscription growth, and LTV expansion. You will manage an in-house team across paid, organic, lifecycle, and social/creator, plus performance and creator agencies, own a multi-million-dollar budget, and report on ROAS, CAC, LTV, retention, and demand on a daily, weekly, monthly, quarterly, and annual cadence. This role is senior in scope and hands-on in execution. You know what "good" looks like when auditing an ad account, a lifecycle program, an SEO backlog, or a creator deal — you can coach a team or an agency to get there, and you don't wait for permission to make the call that moves the number.

Requirements

15+ years in digital / performance / growth marketing, with 7+ in an eCommerce or omni-channel retail environment.
Demonstrated ownership of a full-funnel growth function — paid plus at least two of: SEO, CRM/lifecycle, organic social/creator, affiliate — with track record of leading a digital growth function through a revenue inflection (meaningful CAC reduction, ROAS lift, LTV expansion, or scale-up milestone).
Deep technical fluency across Paid Search, Paid Social, SEO, and CRM/lifecycle platforms (Klaviyo or equivalent ESP, SMS, journey orchestration) — you can audit an ad account, a Klaviyo flow, a site's technical SEO, or an agency deliverable and know immediately what's working and what isn't.
Hands-on experience building or scaling an influencer/creator program — sourcing, contracting, briefing, performance management, and turning UGC into paid creative.
Advanced analytical rigor: GA4, attribution platforms, SQL fluency or equivalent, and data-visualization tools.
Decisions are made on data, not guesses, and made within the day.
Strong financial discipline — comfortable owning a multi-million-dollar budget across channels, forecasting spend, and translating KPI movement into revenue impact.
Proven cross-functional leadership with technology, creative, merchandising, and operations; known for shipping, not stalling.
Excellent verbal and written communication; able to influence up, across, and down and drive decisions in rooms full of strong opinions.
Advanced Microsoft Excel and PowerPoint skills; strong working knowledge of Google Workspace.
Bachelor's degree preferred, ideally in Marketing, Business, or a related field.

Nice To Haves

Prior Senior Director or Head-of role leading a unified digital growth P&L spanning acquisition and retention; built and scaled a team from small to 10+.
Experience in a DTC home-goods, appliance, or subscription / replenishment business (filter-replacement, CPG recurring) — comfort with both first-purchase and renewal economics.
Deep fluency with Shopify, Klaviyo, Attentive/Postscript, Ahrefs or Semrush, GA4, and the modern DTC stack; familiarity with creator platforms (GRIN, Aspire, Impact Creator) and affiliate networks (Impact, Rakuten, CJ).
Experience marketing a "premium mass" brand — you can drive urgency and conversion without compromising brand voice.
Experience in a highly-matrixed, multi-channel retailer or with a distributed dealer / franchise network.

Responsibilities

Own the paid-media engine end-to-end: strategy, allocation, and optimization across Google Ads, Meta, TikTok, Pinterest, Snapchat, programmatic display, and YouTube — and hold every dollar accountable to a revenue outcome.
Hit (and beat) strict CAC, ROAS, and revenue targets while protecting Brio's brand equity and elevated voice.
Lead internal paid team and/or external performance agencies on tactical execution, creative briefs, audience strategy, and bid management with weekly performance reviews and clear accountability.
Develop and maintain relationships with platform partners (Google/YouTube, Meta, TikTok, Pinterest, Snapchat) — unlocking betas, test budgets, and rep attention competitors don't get.
Own the briowater.com organic engine: technical SEO, on-page optimization, content and editorial strategy, internal linking, and site architecture — set the roadmap and ship.
Drive sustained growth in non-brand organic traffic, share of voice, and organic revenue against category competitors (filtration, hydration, premium DTC home).
Build a content program tied to commercial intent and the filter-replacement lifecycle — partner with creative, merchandising, and engineering to ship landing pages, PDP content, and editorial that ranks and converts.
Lead authority-building and digital PR: high-quality link acquisition, partnerships, and earned coverage that compounds over time.
Own SEO tooling and reporting (GA4, GSC, Ahrefs/Semrush, Screaming Frog) and the technical SEO backlog with engineering.
Own the CRM and lifecycle engine across email, SMS, push, and on-site personalization — from welcome through win-back — and treat the existing customer base as a primary revenue channel, not an afterthought.
Drive repeat purchase rate, AOV, LTV, subscription attach and retention, and reduce churn on filter-replacement and recurring SKUs — own the number.
Design and operate segmentation, triggered flows, and automated journeys in Klaviyo (and SMS platform) — abandoned cart/browse, replenishment, post-purchase, loyalty, reactivation, VIP, and subscription lifecycle.
Build and lead a rigorous testing program against subject lines, creative, offers, send time, frequency, and journey logic — a new test live every week.
Partner with merchandising, brand, and creative to plan and ship a high-cadence campaign calendar aligned with product drops, replacement cycles, and seasonal moments.
Own deliverability, list health, consent and compliance (CAN-SPAM, TCPA, CCPA/GDPR where applicable), and the lifecycle data model in partnership with Data and Engineering.
Stand up loyalty and referral programs that compound LTV and reduce paid dependency.
Own organic social and the creator/influencer network as a paid-equivalent growth channel — accountable to attributable revenue, CAC contribution, and brand lift, not just impressions.
Build the Brio creator network from scratch: identify, recruit, brief, contract, and manage creators across TikTok, Instagram, YouTube, and emerging platforms — micro, mid-tier, and flagship talent.
Operate the full creator funnel: gifting and seeding, paid partnerships, affiliate-style commission deals, allowlisting/whitelisting for paid amplification, and UGC pipelines that feed paid creative.
Own organic social strategy and channel growth across TikTok, Instagram, YouTube Shorts, and Pinterest — content franchises, posting cadence, community management, and trend response.
Stand up the systems: creator CRM, contracting and rights management, FTC-compliant disclosure, performance tracking by creator and content piece, and a clear path from creator content to paid scale.
Partner with brand and PR on influencer-led launches, seeding programs, and creator events that drive both demand and brand equity.
Own the affiliate program end-to-end — strategy, recruitment, activation, and optimization — across networks (Impact, Rakuten, CJ, ShareASale, Skimlinks) and direct partners.
Recruit, onboard, and grow high-intent affiliates: editorial and review partners (Wirecutter-tier and category-specific), deal/coupon, loyalty/cashback, BNPL, content creators on commission, and strategic brand-to-brand partners.
Manage commission structures, placements, exclusives, and incrementality testing — pay for incremental revenue, not last-click that would have happened anyway.
Land co-marketing and cross-promotion partnerships with complementary DTC and home brands that drive new-to-file acquisition at attractive blended CAC.
Lead landing-page optimization, on-site personalization, and A/B and multivariate testing focused on click-through, conversion rate, AOV, and revenue per session — a new test shipped every week.
Partner with engineering to ship site updates on fast timelines and with creative to produce scroll-stopping, on-brand assets that actually convert.
Own the on-site lifecycle layer — pop-ups, exit intent, post-purchase upsell, quiz-driven discovery, subscription on-ramp — and tie it directly to CRM/lifecycle journeys.
Build and own the integrated digital growth budget — paid, organic content, lifecycle/CRM, social and creator, affiliate, and tooling — aligned with company revenue targets; forecast spend, demand, ROAS, and LTV daily, weekly, monthly, quarterly, and annually.
Develop the digital growth roadmap: existing-channel optimization, new-channel expansion, and the lifecycle/retention layer — synced with merchandising moments, product launches, and the filter-replacement lifecycle.
Identify and launch new acquisition, retention, and reactivation initiatives as the channel mix evolves; move quickly from hypothesis to in-market test to scaled program.
Report holistically and at the channel, campaign, creator, and journey level on CAC, ROAS, LTV, retention, churn, and competitive benchmarks — with a weekly scorecard the business actually uses.
Maintain and evolve analytics and attribution infrastructure in partnership with Data and Engineering — multi-touch attribution, MMM where appropriate, incrementality testing, and clean event tracking across paid, organic, lifecycle, and creator.
Build the LTV/CAC model that drives channel allocation and investment decisions across the full funnel — first purchase through subscription renewal.
Turn data into plain-language insight that moves the business, not dashboards that collect dust.
Build, manage, and develop the digital growth team across paid, SEO/content, CRM/lifecycle, and social/creator — set specific, measurable, time-bound goals for the function and each individual, and hold the line.
Partner with merchandising, planning, brand marketing, creative, customer experience, legal, and engineering to align growth efforts with company priorities and unblock fast.
Evaluate and manage vendors, publishers, networks, creators, and agency partners against contribution to the business; replace what doesn't work.
Operate with the highest level of integrity and confidentiality; set the example for your team and peers.
Build and nurture strong cross-functional partnerships; foster transparency, collaboration, and accountability.
Set the pace. Raise the bar. Make the rest of the organization move faster because you're in the room.
Recruit, develop, and retain high-performers who want to move quickly and win.
Coach out anything less.
Balance a strong management presence with a high level of approachability; create space for your team to push back, iterate, and grow — without losing the outcome.