Sr. Director, Digital Experience Marketing Lead

Pfizer • New York City, NY

7d • Hybrid

About The Position

The Senior Director, Digital Experiences Marketing Lead sets the strategic marketing vision and approach for Pfizer’s digital experiences, including PfizerForAll, VaxAssist, AI-enabled chat and support experiences, enterprise-wide standards, and HCP ecosystem work. The role translates customer, product, platform, and business needs into connected marketing strategies that help customers navigate care, access Pfizer medicines, vaccines, and services, and move seamlessly across priority journeys. It calls for creativity, strategic precision, and a strong sense of purpose to turn complex priorities into customer-centered marketing experiences that support business goals.

The role leads four direct reports who serve as go-to-market leads for their respective products. Reporting to the Vice President, Head of Brand Marketing & Standards, the Senior Director partners across matrixed teams to align priorities, manage large-scale initiatives, and advance a connected strategy and execution model. The position also partners with Digital Product Experience and a broad range of internal and external teams to coordinate marketing across Pfizer’s digital platforms and surfaces, oversee agency relationships, establish governance and prioritization, optimize performance, and ensure compliance with Pfizer standards.

The position is hybrid. The annual base salary ranges from $214,900 to $358,100, with eligibility for a Global Performance Plan bonus target of 22.5% of base salary and a share-based long-term incentive program. Pfizer offers benefits including retirement contributions, paid time off, caregiver/parental and medical leave, and health coverage. Relocation assistance may be available based on business needs and/or eligibility. Candidates must be authorized to work in the United States; work visa sponsorship is not available.

Requirements

• Bachelor’s degree and 12 or more years of relevant experience in marketing, digital strategy, omnichannel marketing, customer experience, or related commercial roles; alternatively, an MBA/MS and 10 or more years of relevant experience.
• At least 5 years of experience managing marketing teams and influencing cross-functional teams in a matrixed organization.
• Demonstrated track record developing connected digital, owned-channel experiences.
• Experience partnering with technology, digital product, media, analytics, brand, operations, legal, medical, and agency teams to deliver complex marketing initiatives at scale.
• Strong strategic planning, governance, prioritization, and stakeholder management skills, including the ability to align senior leaders around decisions and tradeoffs.
• Experience using performance insights, journey data, and channel analytics to optimize owned digital experiences and guide investment decisions.
• Demonstrates breadth of diverse leadership experiences and capabilities, including influencing and collaborating with peers, developing and coaching others, and guiding colleagues’ work to achieve meaningful outcomes and business impact.
• Must have permanent work authorization in the United States; U.S. work visa sponsorship is not available.

Nice To Haves

• Life sciences or pharmaceutical experience, including familiarity with U.S. promotional review processes and regulated digital marketing environments.
• Experience leading marketing teams and work involving owned web, portals, patient support, HCP engagement, or consumer digital experiences.
• Understanding of consumer and HCP journeys and how owned channels, media, brand engagement, access support, and service experiences connect across healthcare.
• Strong executive presence and ability to influence senior Digital Product Experience, go-to-market, brand, media, analytics, and agency partners.
• Exceptional collaboration and problem-solving skills, with the ability to drive alignment from strategy through execution in ambiguous, fast-moving environments.
• Upholds Pfizer’s Core Values of Excellence, Equity, Courage, and Joy.

Responsibilities

• Shape the vision, priorities, and roadmap for marketing Pfizer’s digital experiences, ensuring each destination supports the whole.
• Translate strategy into marketing plans, content priorities, launch readiness, and optimization plans across Pfizer digital experiences.
• Partner with Digital Product Experience to connect consumer and HCP experiences across Pfizer platforms and surfaces, ensuring coordinated, coherent, intuitive journeys aligned with customer needs, brand objectives, and business priorities.
• Lead, coach, and develop four direct reports; foster a culture of innovation, accountability, and excellence.
• Lead cross-functional working groups and steering committees to align priorities, timelines, and KPIs.
• Serve as the senior BM&S digital experience partner to Digital Product Experience, go-to-market teams, brand teams, media, Pfizer Brand, analytics, operations, legal, medical, regulatory, privacy, accessibility, agency, and platform teams; influence priorities and decisions across matrixed teams.
• Manage relationships with top-tier marketing and creative agencies, ensuring strategic alignment, budget discipline, and high-quality execution and impact.
• Establish governance and own intake, prioritization, and decision-making processes for marketing, aligning digital investments, roadmaps, content needs, journeys, and timelines across brands and enterprise partners.
• Partner with analytics, media, Digital Product Experience, and platform teams to define KPIs, assess performance, identify journey gaps, and translate insights into optimization priorities.
• Ensure strategies and execution uphold Pfizer’s regulatory, legal, medical review, privacy, accessibility, brand, and promotional standards while enabling quality execution at scale.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holiday, and personal days.
• Paid caregiver/parental and medical leave.
• Medical, prescription drug, dental, and vision coverage.
• Eligibility for Pfizer’s Global Performance Plan with a bonus target of 22.5% of base salary.
• Eligibility to participate in Pfizer’s share-based long-term incentive program.
• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior