Sr. Director, Digital Experience Marketing Lead

Pfizer • New York, NY

1d • $214,900 - $358,100 • Hybrid

About The Position

The Senior Director, Digital Experiences Marketing Lead sets the strategic marketing vision and approach for Pfizer’s digital experiences, including PfizerForAll, VaxAssist, AI-enabled chat and support experiences, enterprise-wide standards, and HCP ecosystem work. The role translates customer, product, platform, and business needs into connected marketing strategies that help customers navigate care, access Pfizer medicines, vaccines, and services, and move seamlessly across priority journeys.

The position leads four direct reports who serve as Go-To Market leads for their respective products. Reporting to the Vice President, Head of Brand Marketing & Standards, the Senior Director partners across matrixed teams to align priorities, manage large-scale initiatives, and advance a connected strategy and execution model. The role requires creativity, strategic precision, and purpose in translating complex priorities into customer-centered marketing experiences that support business goals.

Requirements

• Bachelor’s degree with 12+ years, or MBA/MS with 10+ years, of relevant experience in marketing, digital strategy, omnichannel marketing, customer experience, or related commercial roles.
• At least 5 years managing marketing teams and influencing cross-functional teams in a matrixed organization.
• Demonstrated track record developing connected digital, owned-channel experiences.
• Experience partnering with technology, digital product, media, analytics, brand, operations, legal, medical, and agency teams to deliver complex marketing initiatives at scale.
• Strong strategic planning, governance, prioritization, and stakeholder management skills, including the ability to align senior leaders around decisions and tradeoffs.
• Experience using performance insights, journey data, and channel analytics to optimize owned digital experiences and guide investment decisions.
• Candidates must be authorized to be employed in the U.S. by any employer; U.S. work visa sponsorship is not available.
• The position requires permanent work authorization in the United States.

Nice To Haves

• Life sciences or pharmaceutical experience, including familiarity with U.S. promotional review processes and regulated digital marketing environments.
• Experience leading marketing teams, including owned web, portal, patient support, HCP engagement, or consumer digital experience work.
• Understanding of consumer and HCP journeys and how owned channels, media, brand engagement, access support, and service experiences connect across healthcare.
• Strong executive presence and ability to influence senior DPX, GTM, brand, media, analytics, and agency partners.
• Exceptional collaboration and problem-solving skills, with the ability to drive alignment from strategy through execution in ambiguous, fast-moving environments.
• Upholds Pfizer’s Core Values of Excellence, Equity, Courage, and Joy.
• Breadth of diverse leadership experiences and capabilities, including influencing and collaborating with peers, developing and coaching others, and overseeing and guiding colleagues’ work to achieve meaningful outcomes and business impact.

Responsibilities

• Shape the vision, priorities, and roadmap for marketing Pfizer’s digital experiences, ensuring each destination supports the whole.
• Translate strategy into marketing plans, content priorities, launch readiness, and optimization plans across Pfizer digital experiences.
• Partner with Digital Product Experience (DPX) to connect consumer and HCP experiences across Pfizer digital platforms and surfaces, coordinating messaging and journeys around customer needs, brand objectives, and business priorities.
• Lead, coach, and develop four direct reports; foster a culture of innovation, accountability, and excellence.
• Lead cross-functional working groups and steering committees to align priorities, timelines, and KPIs.
• Serve as the senior BM&S digital experience partner to DPX, GTM, brand teams, media, Pfizer Brand, analytics, operations, legal, medical, regulatory, privacy, accessibility, agency, and platform teams; influence priorities and decisions across matrixed teams.
• Manage relationships with top-tier marketing and creative agencies, ensuring strategic alignment, budget discipline, and high-quality execution and impact.
• Establish governance and own intake, prioritization, and decision-making processes for marketing, aligning digital investments, roadmaps, content needs, journeys, and timelines across brands and enterprise partners.
• Partner with analytics, media, DPX, and platform teams to define KPIs, assess performance, identify journey gaps, and translate insights into optimization priorities.
• Ensure strategies and execution uphold Pfizer’s regulatory, legal, medical review, privacy, accessibility, brand, and promotional standards while enabling quality execution at scale.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holiday, and personal days.
• Paid caregiver, parental, and medical leave.
• Medical, prescription drug, dental, and vision coverage.
• Participation in Pfizer’s Global Performance Plan, with a bonus target of 22.5% of base salary.
• Eligibility to participate in Pfizer’s share-based long-term incentive program.
• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior