Senior Director, Digital and Social

Johnson & Johnson Innovative Medicine•New Brunswick, NJ

10d•$178,000 - $307,050•Onsite

About The Position

The Senior Director, Digital and Social leads the strategy, governance, and day-to-day enablement of Innovative Medicine Communications & Public Affairs (IM CPA) digital and social ecosystem. This leader sets the vision and operating model for IM’s global social channels and priority owned digital properties, ensuring compliant, secure, and consistent execution across paid and organic social and across key web and platform touchpoints. As a senior counselor and cross-functional leader, the Senior Director partners across the IM CPA team and works closely with IT, Legal, Regulatory, Medical Affairs, R&D, Healthcare Compliance and regional/market teams to deliver audience-first storytelling, measurable performance, and rapid response capability in a highly regulated, reputation-sensitive environment.

Requirements

Bachelor’s degree required (Communications, Marketing, Journalism, Public Relations, or related field).
12+ years of progressive experience in digital communications, social media strategy, and/or digital product/experience leadership in a large, complex organization.
5+ years of people leadership experience, with demonstrated ability to build and develop teams across strategy, operations, creative, and analytics.
Demonstrated experience operating in a regulated and/or reputation-sensitive environment, with proven ability to partner effectively with Legal/Regulatory/Medical/Privacy teams and implement compliant workflows.
Deep expertise across major social platforms (e.g., LinkedIn, Instagram, TikTok, YouTube, X) and strong understanding of governance, brand safety, accessibility, and community management guidelines.
Experience defining critical metrics, building measurement frameworks, and translating data into strategic recommendations for senior leaders.
Strong understanding of UX protocols; ability to balance business, technical, and user needs and guide cross-functional teams toward effective solutions.

Nice To Haves

Experience in pharmaceuticals, healthcare, or similarly regulated industries.
Experience leading enterprise social and/or digital governance programs, including policy development, training, channel onboarding, and audit/monitoring processes.
Hands-on experience with social publishing, listening, and analytics platforms (e.g., Sprinklr, Khoros, Hootsuite, Brandwatch) and dashboarding/BI tools.
Experience partnering with executive communications teams to build leader visibility and thought leadership across digital and social channels.
Experience with Agile/Lean ways of working and working in close partnership with technology teams to deliver iterative improvements.

Responsibilities

Define and evolve the IM CPA digital and social strategy and multi-year roadmap aligned to enterprise narrative, reputation priorities, and business objectives; translate strategy into annual plans, channel charters, playbooks, and success measures.
Own the digital/social governance model, including policies, guardrails, and risk controls for a regulated environment; ensure adherence to platform terms, advertising rules, record retention, accessibility standards, and privacy/security requirements.
Establish and optimize compliant workflows with Legal, Regulatory, Medical/Clinical, Privacy, and Security (e.g., review pathways, documentation standards, escalation protocols) to enable timely publishing while managing risk.
Lead global social channel operations (publishing cadence, community management, moderation, critical issue, and after-hours coverage) and lead all aspects of operational readiness for priority owned digital experiences (content governance, release coordination, and quality standards) in partnership with IT and platform teams.
Drive understanding of audience needs through internal/external research; translate insights into clear requirements and prioritized backlogs for digital capabilities that improve the end-to-end user experience across key touchpoints for HCPs, patients, employees, investors, and other partners.
Partner with content studio/editorial teams and executive communications to deliver social-first storytelling and digital-native content (including thought leadership, employer brand, and enterprise campaigns), optimizing creative formats and distribution based on insights.
Lead social listening and performance analytics to identify reputation risks, emerging issues, audience needs, and cultural moments; define KPI frameworks and dashboards, translating data into actionable recommendations and executive-ready reporting.
Lead all aspects of paid social governance (targeting, brand safety, creative testing, measurement) and manage platform and vendor relationships (publishing tools, social listening, community management, research, design/development) including scope, SLAs, budget stewardship, and performance.
Lead and develop a high-performing team; provide training, templates, and consultation to regional and functional partners to strengthen standards and accelerate consistent execution globally.
Lead IM sector guidance and governance for AI optimization (e.g., AI search optimization/AIO and generative engine optimization/GEO), in alignment with Enterprise standards and in partnership with key partners (e.g., Legal, Regulatory, Medical/Clinical, Privacy, Security, IT, and Brand/Content teams); define guardrails, playbooks, training, and measurement approaches to enable consistent, responsible adoption across regions and functions.

Benefits

Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
Eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
Eligible to participate in the Company’s long-term incentive program.